In an interview with Reuters, the C.E.O. of Ubisoft, Yves Guillemot, noted the dangers faced by Sony and their Playstation 3. He expressed his fear that the Japanese Giant would likely lose its grip on the console market if they did not drop the price of the Playstation 3 considerably.
However, Guillemot noted that a new exclusive is on its way to the Playstation 3, but failed to provide its name. It is likely that the game will be revealed by Ubisoft at their event, Ubidays, which will occur within the next week in Paris.