200°

NYTimes: Apple's Shadow Hangs Over Game Console Makers

Apple's recent foray into video games - with the iPhone, the iPod Touch and its ever-expanding online App Store - is causing as much hand-wringing among old industry players as the global economic slump, which threatens to take the steam out of year-end shopping for the second consecutive year.

Among the questions voiced by video game executives: How can Nintendo, Sony and Microsoft keep consumers hooked on game-only consoles, like the Wii or even the PlayStation Portable, when Apple offers games on popular, everyday devices that double as cellphones and music players?

And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot'em-ups for $30 or more, when Apple's App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents - or even are free?

"The next breakthrough in gaming is not going to be in hardware," Yoichi Wada, president of a top Japanese game maker, Square Enix, told Game Show participants. "It's going to be in how to create a successful business model."

Keith Olbermann5744d ago

"And how can game developers and the makers of big consoles persuade consumers to buy the latest shoot'em-ups for $30 or more, when Apple's App store is full of games, created by developers around the world and approved by Apple, that cost as little as 99 cents - or even are free?"

Because...those games are play for 5 min then throw away. The app store has nothing on top notch psp games and real gamers would never be satisfied with just apple games. The new psp minis are going to be small titles like the ones on the app store.

chrisWhite5744d ago

Well, to be fair, not all of them are trash to be discarded right away, just 99.8% of them. I do think Rolando 1/2 by ngmoco:) comes closest to PSP or DS levels. Given a little more time, those guys will produce high-end mobile games. GameLoft is another company to keep an eye on.

That all said, it's ridiculous to say that the iPhone even threatens the consoles. There's a lot of skewed comparisons and wishful thinking there.

There are plenty of issues that will keep big developers from putting the kind of time and quality into an iPhone game that they would for a PSP or DS. Not the least of them is Apple's crazy App Store nightmares, you never really know whether Apple will let your app through or not until you submit it. If it isn't you may never get good feedback on why it's rejected.

I think the prices on the iPhone also scare big developers, very few games are going to sell at even an $9.99 price point, as that continues to drop developers take on more and more risk that the game won't make any money. There's so much luck of the draw.

Not to mention that you're competing with 21,100 other games for attention, it's easy for even a good game to drown when nobody notices it. This wouldn't happen to hot IP, but anything less then an established franchisee has no guarantees.

IzKyD13315744d ago

I agree with Keith, when I first bought my iPod, I purchased a bunch of games that seemed like they would be endless fun, but I haven't played any of them in months. (I have stopped purchasing apps altogether)

MAR-TYR-DOM5744d ago

the day i can play something as epic as MGS or God of War Chains of Olympus on an ipod is the day i say apple is in the game industry for real

ReservoirDog3165744d ago

The writer doesn't know what he's talking about. It's the difference between canned food and a steak.

You pay more but it's worth it.

INehalemEXI5744d ago

an apple doesn't cast a very big shadow...

RememberThe3575744d ago

Unless it;s a big ass apple.

Just sayin. :)

But I agree, I think Apple has MS/Sony/Nintendo on notice, but that is it. When it comes to content, Apple gets their asses kicked.

+ Show (3) more repliesLast reply 5744d ago
GiantEnemyCrab5744d ago

Sorry but the device is great as a little diversion but there has been nothing on my iphone that has come close to the full blown experiences I get on consoles.

5744d ago
Kushan5744d ago

No it doesn't. Gaming on Apple systems was an afterthought on Apple's part. People don't buy the devices to play games on them, they buy them for music, videos, internet and so on.
If Apple released a more powerful one just for games, it wouldn't sell 1/4 of what the PSP or DS does. If they release a games console, good luck - they might get away with badmouthing Microsoft at every turn, but try doing that to Sony and see what happens.

chrisWhite5744d ago

A year ago that was true, but since then Apple has finally woken up and realized that gaming can be an important part of the market and they've really pushed that line recently. Especially when Steve Jobs said he really sees the iPod Touch as a gaming device.

Steve Job's: "Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. We started to market it that way, and it just took off. And now what we really see is it's the lowest-cost way to the App Store, and that's the big draw. So what we were focused on is just reducing the price to $199. We don't need to add new stuff. We need to get the price down where everyone can afford it."

Via Ars Technica with more details: http://arstechnica.com/appl...

crazyturkey5744d ago

I doubt Apple can pull another Ipod on home consoles, even less on portables the DS would probably kill them like it does to the PSP.

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80°

Josh Sawyer: "I feel good about the ability for people to create games."

Game Pressure met with the one and only Josh Sawyer at Digital Dragons and chatted about RPGs, Pentiment, Pillars of Eternity, the state of the industry, and the genre.

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290°

The Real Enemy of Gaming Isn’t DEI. It’s the CEO

From Horse Armor to Mass Layoffs: The Price of Greed in Gaming. Inside the decades-long war on game workers and the players who defend them.

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jambola10d ago

maybe a real enemy is people who use terms like "the real enemy"
there can be more than 1 bad thing, t's not like a kids show with 1 big bad

senorfartcushion8d ago

This is very much a “dummy who volunteers themselves to the middle” comment.

The real enemy is a common phrase, people use it all the time.

Calm down.

jambola8d ago

i'm very calm
you seem very upset however

Notellin7d ago

You don't seem calm at all. Don't take this so seriously, you seem desperate responding to others defending your opinion that lacks any value or critical thought.

jambola7d ago

stop projecting
i'm not desperately dong anything, i'm tapping at keys on my keyboard bud

PapaBop7d ago

It's not like kids show with one bad guy? I present to you.. Bobby Kotick

ABizzel17d ago (Edited 7d ago )

DEI was never the problem and it was an ignorant take to begin with.

DEI is why games like Kena Bridge of Spirits, South of Midnight, and Ghost of Tsushima exist.

DEI is why we have a huge resurgence in Japanese, Chineses, and Korean developers producing games like Stellar Blade, Black Myth, and why Nintendo & Sony exist.

DEI is why more and more games have HUGE accessibility options with both Sony and MS fully behind this.

DEI was never a bad thing, the entire purpose of DEI is representation of all people, genders, disabilities, etc…

The problem was people used DEI as a default derogatory term to describe what they believed was forced representation, which allowed colorist, racist, sexist, misogynist, homophobic, and xenophobic fools to run away with the negative DEI narrative.

jambola7d ago

you don't get to decide other people's motivations
sorry to break it to you

ABizzel16d ago (Edited 6d ago )

To each their own, however, nothing you said invalidates why some people take offense to DEI incorrectly.

+ Show (1) more replyLast reply 6d ago
Sciurus_vulgaris9d ago

Executives seem to often have an obsession with perpetual revenue growth. There is always a finite amount of consumers for a product regardless of growth. Additionally, over investment is another serious issue in gaming.

Killer2020UK8d ago

The fact that they also rarely have any real expertise in game development compounds things. They'll look at what's been successful elsewhere, lack the knowledge to properly understand why they have been successful and then force a team to 'reproduce' their badly interpreted idea of that success.

We see it so often with sequels to games that were successful too. The team are left well alone, they have a break through hit and all of sudden the money men descend on the IP and completely railroad the dev team's ideas. Usually winds up being 'make the same game but MORE'

LoveSpuds7d ago

This is true throughout all of the corporate and public sector organisations to be honest. CEO's generally move amongst the corporate world without any need to have experience of a particular industry, they simply need to rely on their senior leadership credentials. A CEO of a retail giant will just as easily transition to a CEO role in the energy sector for example.

Not defending CEOs here to be clear, I think it's a huge part of the reason the western world is so fucked up. CEOs don't need to care about the sector they work in, in fact it's better if they don't care if they want to screw everyone to make profits.

GhostScholar8d ago

Companies don’t hire executives to break even. If the goal is breaking even then why start the company in the first place.

Soy8d ago

That's understood; it's getting record profits and expecting to always beat those record profits, and seeing anything less as a total failure. Then they lay people off and raise prices to reach those record profit levels again, just to sate shareholders. It's setting expectations way too high just to spike share prices, then inevitably falling short. It's feeling entitled to being more successful than everyone else. It's the CEOs doing all this to boost their own bonuses.

ABizzel17d ago

Growth benefits the company’s profits and therefore the company’s stock if publicly traded, which pleases the shareholders making them more and more rich, which is why Growth is always at the forefront of the vast majority of any publicly traded company.

More growth = More Money and the people at the top want all the money they can get. I can’t really blame them anyone would love to see their profits go from tens of thousands to hundreds of thousands, to multi-millions it’s almost like a gambling addiction.

But it also goes to show someone how morals can go out the window for a lot of these people, and how amazing some CEOs are when they catch this early and provide a balance solution that takes complete care of their employees across the board while keeping the business sustainable IE: Insomniac Games ALWAYS on the best places to work list. The rest of the industry could learn.

jambola9d ago

honestly, the "real" enemy of gaming, is ourselves
if nobody bought horse armor, shitty dlc would have died almost overnight
if we stood firm and nobody bought games from companies that were bad with layoffs, it would be solved
we're the idiots supporting awful business practices, we are the ones enouraging it

TiredGamer8d ago

I think the reality that we don't want to convince ourselves of is that without the rise of "horse armor" and DLC, game budgets would have essentially stagnated (smaller teams/smaller games), or game prices would have risen much more dramatically than they have. There was an incessant drive for bigger worlds, infinite detail, and hundreds of hours of "gameplay" over the last two decades, that while perhaps a natural evolution of things, needed a suitable funding stream to accomplish.

HyperMoused7d ago

What...CEOs make tens of millions and that doesnt include SLT etc etc...we now have multiple editions of games, in game currency, MT's, battle passes.....and what do we get..worse game than what was coming out 20 years ago....dont drink the cool aid, its this nickel and dime crap that is absolutely leading us to gaming destruction.

senorfartcushion8d ago

This is the worst possible answer to this conundrum. Blaming the masses is blaming the only people who are constantly “told” to buy.

Consumers are the only ones not to blame here. People make their own choices all the time. Disney movies are bombing and DEInis being blamed. Has that been enough to put Disney out of business? No and it never will.

Christopher8d ago

Disagree. Businesses are able to do what they do because people are bad consumers and don't think critically about purchases. Disney got away with doing shit stuff for years and it's just the last year where people got tired of it. It's not like it didn't work for 5 years or so for Disney to do the things they've done. They'll just move onto another way to get people to see movies and it will be just as bad but more profitable until people wake up and realize it.

TiredGamer8d ago

Consumerism drives business behavior. It's not so much "blaming" as it is observing behavior. The point I'm making is that the direction that games have gone are driven by the spending. Consumers are spending on DLC and they are driving the expectation of more glitz and padded out (lengthier) games. If they continue to pay, they will continue to drive that direction until a threshold is reached that forces a change in behavior.

senorfartcushion8d ago

Corporate advertising is the most powerful force on the planet.

This is N4G for god sake, every day there are arguments between people who are Team Xbox and Team PlayStation because they’ve been convinced that having an identity built on paying money to Sony and Microsoft matters more than having one as individual gamers who can play whatever they want.

And THEN we get to the corporate advertising part: to play whatever you want is to sink MORE into the advertising pits, making it so that you can more than one specific product.

jambola8d ago

ah you're right
they were told to buy it, it's clearly impossible to avoid that
if enough people stopped supporting, it would stop
disney not stopping would only be because enough people didn't stop

+ Show (1) more replyLast reply 8d ago
victorMaje8d ago

Agreed. I’ve been saying for years, announce you won’t be buying the upcoming game because of the practices of the previous game, then you only have to stick to your guns once, see how quickly things change for the better.

We have to unite in what we shouldn’t purchase.

jambola8d ago

just imagine a world, fifa came out worse, nobody buys the next one until they see proof it's better and stick to it
or games being forced online for single player and nobody buys it
things would change so fast

HyperMoused7d ago

Just like scooby doo, you have shown us the real monsters are us

+ Show (1) more replyLast reply 7d ago
Inverno8d ago

Greed and greedy people have and always will be the main issue for everything wrong in the world. Everything is a product to be exploited for monetary gain. Even when there are things that could help progress us along for the sake of making our lives easier that thing must be exploited for monetary gains. Anything that tells you otherwise is propaganda to make you complicit.

coolfool8d ago

I've never thought "DEI" (although the way most people use it doesn't match it's real definition) is the problem with games. Good games have continued to be good when they have a diverse cast, and likewise, bad games have continued to be bad. There isn't a credible example I've seen where a diverse cast has been the direct cause of a game being bad.

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80°

Silly Polly Beast: A Silent Girl's Fight for Freedom • VGMM

Play as Polly, a silent girl on the run from her dark past in this neon-soaked psychological horror shooter.

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