Worthplaying writes: "2K Sports' NHL 2K10 is a game of comparisons. It's unavoidable. If 2K10 were the only NHL-licensed title available for Xbox 360 this year, we'd be talking about how much improved the title is over previous years' efforts, how solid and well-rounded the track selection in 2K Beats, how thrilling the game-opening animations, how much the controls have been improved, how much fun it is to play one-on-one or, online, six-on-six. How fantastic it is they built in support not only for four-player co-op offline, but an entire team, including the goalie, in the online co-op mode. We'd commend the game's strengths and gently point out what we'd like to see changed in next year's version."
NHL 2K11 has arrived exclusively for the Wii, and despite some interesting party features and multiplayer support, it takes a step backwards from last year's impressive outing.
GPB writes: "When the NHL 2K franchise began on the Sega Dreamcast, it was a hit with hockey fans, although it still ran a distant second to the more popular NFL 2K and NBA 2K series. Nevertheless, Sega stuck with it, producing new releases year after year for its console before eventually moving on to the PlayStation 2 and Xbox. When 2K Games took over shortly thereafter, it helped mold NHL 2K into a champion, easily overtaking the lacking hockey games EA Sports was producing at the time."
Double Fusion, the leading in-game advertiser, today announced that 2K Sports has granted Double Fusion the exclusive dynamic in-game advertising rights for two of its franchises for the PS3.
It's always crazy to hear how in-game ads are becoming more complex. With DVR and streaming TV online becoming more and more popular, you gotta think advertisers will be looking more towards incorporating ads into other media, like video games.
- They obviously chose Sony Exclusives due to their superior quality compared to, let's say, 360 exclusives. -
I don't mind too much as long as the ads don't get in the way of the gameplay. If its used in game like in real life, on billboards in open world games or around the perimeter like football/soccer then its ok. But if it is blatantly put in my face then its wrong and shouldn't be allowed.
The money is used to help 2k with there dooooooodooooooooooo severs and there bad ps3 ports.