DICE Asia: Domestic Sales Cannot Sustain Japan

Speaking at the DICE Summit Asia in Singapore on Thursday, Sony Computer Entertainment's senior vice president of Japan Studio offered his views on how a developer must be global to succeed.

Using a translator, Yasuhide Kobayashi told the audience of developers and professionals that many issues face his group. "The Japanese market is really shrinking," he said. Looking to the US and European markets, he asked, "How are we going to gain success in these markets?

"We have to develop the global title in the first place," he said. However, he acknowledged that some Japanese gamers seem to show a lack of interest in such titles. "This is something the Japan studio is annoyed with. This is our dilemma."

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