NanaOn-Sha president Masaya Matsuura believes that the success of music games in the market place worldwide, particularly with Guitar Hero and Rock Band, is good - but just the "tip of the iceberg".
Speaking as part of a session at this year's DICE Summit Asia, incorporated into GC Asia, Matsuura-san looked back to some of his own projects, such as PaRappa the Rapper, as well as the development of music genres in the past 40 years, and explained his excitement at the prospects for the music game sector in the future.
"I feel very proud to be part of an industry without borders," he said, adding that "human beings are strange creatures that feel the compulsive need to express themselves.
"If we focus on the developments we have made in the integration between music and games... we can say without any doubt that we have barely touched on the possibilities that such integrations can facilitate. Until now we have only managed to uncover one of these elements, but they are just the tip of the iceberg."