Guinness goes mobile for 250th anniversary with iPhone app

GoMo News: We recently covered a story on Guinness running a mobile competition with the Metro newspaper in Canada. Based around 2d barcodes, the winner of competition gets a free holiday to Dublin. Not just a once-off, this is part of a consolidated mobile marketing effort on behalf of Guinness - another part of which you can see today with the launch of a new iPhone app, the GUINNESS Pub Finder.

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