GDC Austin: Five Rules For Marketing iPhone Games

With thousands upon thousands of iPhone and iPod Touch games on the App Store, developers today are finding it considerably more difficult to get their games to stand out from the crowd, even when compared to just one year ago.

At GDC Austin's iPhone Summit in Texas on Tuesday, Brian Greenstone, CEO of Pangea Software, developers of top-selling iPhone games Enigmo and Bugdom, described five marketing rules to help the new influx of developers sell more games, taking into account everything from App Store search engine quirks to dreaded "Apptards."

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