EA CEO: Madden NFL 10 Sales "Discouraging"

Edge writes: "In an internal email sent to Electronic Arts staff, company CEO John Riccitiello has revealed his disappointment over early Madden NFL 10 sales, but he still believes that EA is on track to achieve success this fall and holiday season.

"This week, market research for August will show that year-over-year, the industry was down in North America – and that August sales of Madden NFL 10 are down with that trend. It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds," Riccitiello said in a memo obtained by The Wall Street Journal..."

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inFAMOUS_KRATOS3683d ago

people are tired of this b$ every fkn year, you launch game that only differs roster every year knowing that you can always update the roster via internet, just stop take time, build a new engine!!

TotalPS3Fanboy3683d ago (Edited 3683d ago )

for blocking universal custom soundtrack in game and univeral cross game chat.

Gamers will buy EA games again when EA stop blocking those two features.

evrfighter3683d ago

"It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds"

In other words

"This blows. We can't get away with roster updates and a nifty feature anymore..."

How I can't wait till 2k Sports is able to make an NFL title.

TotalPS3Fanboy3683d ago

for the graphics EA promised in that CGI trailer. Sony had delievered. Now, EA needs to deliver it too.

tripewire3683d ago

I might buy EA's games when I get Xgame chat and custom sound tracks.

Wriggy3683d ago

I believe NHL 09 had custom soundtracks and that's an EA Sports title. Otherwise there does seem to be a lack of custom soundtracks.

Roper3163683d ago

between it being just more of the same which is bad enough but then throw in nickel & dime DLC ( what is it 10 bucks for the hard mode? ) and people will look the other way. I haven't bought a Madden or any other sports game since like 1989 or 1990 just because it is the same game with a few cosmetic touches ( updated rosters ).

Trevorthenerd3683d ago

did this sell more than wolfenstein because I want my free copy? :D

AnonUser55553683d ago

I don't get how this guy can say he understands that the industry is down and the economy is doing poorly...and then get upset because Madden sales are down.

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