Fast Company writes: "we knew it was likely to happen, we just didn't realize how big the effect was going to be: According to some reports, the PS3 make-over and price drop has resulted in sales rocketing 1000%. Is Sony beating its gaming rivals?"
"Great news for Sony, but what about its competition? The main rival in terms of seventh-generation games consoles is the Xbox 360, of course--and a separate report suggests the drop in price of the Xbox to match the PS3 (for the top-end model) pushed its sales up too. But in Microsoft's case, it was just a 43% sales boost in the U.K. Chart Track are also suggesting the PS3 out-sold the DS, and the Wii too, meaning it took the spot as lead-selling games console in the U.K. Simultaneously, software sales for the PlayStation have risen 17% in terms of units sold."
"Meanwhile, there's a report in the Financial Times that suggests Nintendo's bosses are really scratching their heads over this one--how does Nintendo respond to the price cuts of its two chief rivals? In terms of raw price, it's no longer that much cheaper than the competition (and it's more expensive than the low-end Xbox Arcade), and while it offers the signature motion-control input for games, the other consoles offer much more sophisticated games and more future-proofing. Particularly the PS3 with its HD-movie capable Blu-ray drive. Both the Microsoft and Sony consoles are also adding motion-control systems at some point in the next year, and both systems look to be offering far more complex game interaction than Nintendo's can."
"However Nintendo plays it, it begins to look like Sony's really concreted the PS3's near-future--and with these figures, and the motion control due soon, the PlayStation actually looks like it could begin to take the lead in the console wars in 2010."