Ahead of the expected release of August sales data for the US games market this Thursday, Wedbush Morgan's Michael Pachter and EEDAR's Jesse Divnich have predicted a sixth consecutive month of software sales decline, although the pair expect things to take a turn for the better the following month.
Both analysts expect monthly software sales to be down 14 per cent year-on-year, somewhere between $472 and $475 million, with the likes of Madden NFL 10, Batman: Arkham Asylum and Wii Sports Resort topping the chart.
But, said Pachter, "we expect this month's sales decline will be the last we see for the remainder of 2009… The game release schedule finally improved in August, with expected contribution from G.I. Joe, Wolfenstein and Batman: Arkham Asylum. In September, we expect new releases, The Beatles: Rock Band, Halo ODST, Need For Speed: Shift, Guitar Hero 5 and Marvel Ultimate Alliance 2 to drive sales growth into double-digit positive territory."