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Free-To-Play DDO Unlimited Already Thriving

Kotaku writes: "Days away from opening up to the general public, Turbine is already overwhelmed by the positive performance of the newly free-to-play Dungeons & Dragons Online Unlimited.

Announced earlier this summer and opening to the public on September 9th, the new Dungeons and Dragons Online relegates subscription fees to VIP members, allowing anyone to play for free, relying on a cash store that sells extra dungeons, quests, classes, and items for revenue. According to Turbine director of communications Adam Mersky, the early access program is already indicating tremendous success for the new business model."

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