Sony widens PlayStation 3 marketing

Sony is reaching out to Mom, Dad and the kids in a bid to widen the appeal of its PlayStation 3.

Facing stiff competition from Nintendo's family-friendly Wii, Sony will be heavily campaigning around the upcoming release of several all-ages games, most notably karaoke title SingStar and community building title LittleBigPlanet, streeting this fall and early 2008, respectively. Both are exclusive to the PlayStation platform, with earlier SingStar titles already available for the PS2.

Also, Sony is preparing to hype the PS3 as the most comprehensive Blu-ray Disc player available on the market. Currently, PS3 is the only device that features a Web-enabled Blu-ray player, although no studio has released a Blu-ray title boasting Web-based content.

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consolecrusader4184d ago

Sony cut people recently for a reason, and that was because they weren't doing their job. They thought just because the name Sony was there, they were gonna make it all happen. I am happy being a top Sony fan. We need to hit the entire demographic of parents and children.

lil bush4184d ago

agreed we need to proden the market to all people of all ages, so that good to see sony trying to make things work..........

drtysouf214184d ago

It'll be good to see some more advertising that should really help PS3 sales!

CyberSentinel4184d ago (Edited 4184d ago )

How about drop the price by $100.00 , and get some installed base increases. The 2% increase is most likely from income tax refunds here in the states. I don't care if you market it as an "American Idol Simulator", casual gaming Adults aren't paying $600.00 for a "Toy". And, they sure aren't going to increase the attach rate. (thats what game developers care about)

Talk about being out of touch with your target audience. There's a reason your in 3rd place Sony.(130,000-March) Give back to your loyal Lemmings.

Blind Lemmings, Sony Loves You.

@6 TheDynamo: I couldn't have said it better myself. Bubble for you sir.

Satanas4184d ago (Edited 4184d ago )

Even though you're clearly a Microsoft fanboy,

I agree with the first thing you said.

I dunno if a $600 system will get much family appeal.

Oh well, the user base will grow in time.

kamakazi4184d ago (Edited 4184d ago )

hey the monkey is back from scratching his @SS and eating bananas to post, i wonder if cyber monkey uses both hands and both feet to type. obviously the monkey isnt smart and will never evolve since he can only still repeat the word lemming, :( someone take curious george out back and put one in his head.

silly stupid monkey we LEMMINGS love you.

ben hates you4184d ago

and i argue about whats going to win, they always say ps3 has most range of audiance but they have the least appiling price i agree with cyber sentinal, and satanas. a few of my friends arent gamers their kids wanted the ps3 but they're not rich were all upper-middle class, and they don't feel like spending 600 dollars, when they won't even use it, even as blu-ray player

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