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EA Prepares Assault on Used Games Market

EndSights: "Indeed, profit margins are high for used game retailers. GameStop reported second quarter earnings today, reporting nearly 46 percent margins on every used game sold, and even that is slightly down from their normal 48 to 50 percent.

It's no wonder why plenty of developers and publishers, from Livingstone to Epic's Mark Rein, have complained about the effect used games have on their respective businesses.

What are developers and publishers doing about it? Enter Electronic Arts."

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