Todd Bishop of TechFlash writes:
"In Redmond today, Microsoft is holding the first in a series of "dev camps" for mobile application developers, gearing up for the launch of the Windows Marketplace for Mobile this fall, attempting to challenge the Apple App Store for iPhone. One of the Redmond company's messages for the developers: Don't be shy when it comes to pricing a premium app.
"It's up to you play your pricing, but we would definitely want to promote that you make more money selling applications than selling your application in a dollar store," said Loke Uei of Microsoft's Mobile Developer Experience Team, explaining why the company will use revenue, not download volume, to determine the winner in the paid category of its Race to Market Challenge. "I know, 99 cents is interesting -- yes, consumers like to pay 99 cents for applications. But 99 cents, come on, I think your app is worth more than that.""