EA and Ubisoft praise "exceptional" PS3 price cut

Ubisoft's CEO Yves Guillemot and EA Games president Frank Gibeau have both praised Sony for cutting the price of the PlayStation 3, making the home console an attractive prospect for the mass market consumer.

"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," commented Guillemot, speaking to GamesIndustry.biz. "I'm happy that they were able to move to that [price point], particularly in the UK."

"I think it's awesome," enthused Gibeau. "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars'. So the lowest priced hardware possible is a good thing for us. We want to see as big and broad a base as possible, and the Sony hardware is a good piece of equipment."

[ali312]

The price drop and new model is good news for those who have been waiting to purchase one. For me the price change does not bother me as I already have a ps3 but it will help me in the sense that 3rd developers will think twice before making an exclusive game ie gears or mass effect for example.

[Hellsvacancy]

Ea - "yeah well done Sony"

Ubisoft - "Finally"

Activision - "No no no no no - u hav made the Ps3 2 cheap now yeah we said the Ps3 cost 2 much and needed a price-cut but we was only thinkin by 10dollars - were greedy u c"

[jack_burt0n]

activision: "Have you seen what we charged for those night vision goggles!? and we raised the price of the vanilla game too hahhahahahah!!!! its like tbagging the idiots that buy our stuff hahahhhahah.

<actual quote from activisions head of ballbags>

[Genesis5]

Wheres that knob from Activision? Seems pretty quiet doesn't he.

[Sarcasm]

This is good news from EA and Ubisoft. It shows that they're going to continue support on the PS3.

As for Activision, Kotick's probably saying "Finally, now since there's going to be more PS3 owners I can raise the price of MW2 further"

[StanLee]

Wait until Activision comments and takes credit for forcing Sony's hand. SMH!

[Johnny Rotten]

"hold on, now that the PS3 is $300 that's gonna make our cheap plastic toys look waaay over priced... oh well I guess we can always get it back from our friends [suckers] over seas".

- douchbag CEO from Activision

[Jamie Foxx]

superior hardware,best exclusives,much more first party studios,free online gaming,bluray and now the sweet price with a redesign, ill be 100% honest..MS ARE PRETENDERS....broken hardware,lack of first party studios, dvd9, online fees...price was their trump card which is now void

[DARK WITNESS]

Boycott Activision !

on topic, its great that publishers are getting behind Sony with real positive support ( unlike activision )

this will make for a very interesting next few months...

[Guido]

They were already making more money on the PS3 in game sales and now with a price cut, the install base will grow and they will continue to destroy on sales with the PS3. They love their money maker!

[raztad]

Ubisoft lineup so far this year has been pretty lackluster. I hope they do better with AC2.

Activision got nothing worth to look forward, just the very same games I'm no interested in. Just looking at preorders its clear that PS3 userbase is much less enthusiastic about Generic Warfare 2 than xbox's. I'm glad for that.

[FamilyGuy]

No one said things like this when the $200 arcade model 360 was released and it's pretty obvious why.

[Masamori Sumimura]

I bet activision dont want to stop supporting the ps3 now.

[user858621]

bring sme exclusives den ;)

[El Botto]

It is a fact that PS3 will dominate this gen just like the previous gens. And EA and Ubisoft knows this. They have done the numbers. Read the projections, seen the market charts. They know. Its a matter of time. Not IF but simply a matter of WHEN.

And WHEN seems to be about just now. I, too, think that it has started.
Perfect timing by Sony AND remember every PS3 sold is now AT PROFIT. Meaning Sony just turned PS3 into Wii.

The only loser is thus MS.

[locos85]

I bet Activision thinks they were the reason Sony cut the price.

[KR1ST0F3R]

yeah that fat greedy barsteward at activision is so arrogant he will claim he is the sole reason and that he caused the market turnaround.

shame more people are not strong enough to boycott all activision products like i am, to send a message out as to who is in charge of the games industry - us the consumers.

[The-Warranty]

Third Party Love Feels Good.

[TheTruth89]

WHERE ARE YOU KOTIK??

ACTISUCKS SUCKS!

[topgeareasy]

my error

[table]

Perhaps EA will make Mass Effect on PS3 and Black2 exclusive to PS3 :) I'm dreamin' I know...

oh and splinter cell would be awesome aswell!

[BreakNeckSpeed]

*pinches stewgart*

"Stop dreaming "

lol

[Sarcasm]

It's ok to dream about a Mass Effect PS3 port as it stands as one of the best games on the 360.

I'm playing it for the first time and I'm about 3 hours into it. Damn it's good. And for $15 used it's the best $15 I've ever spent on a 360 game.

It's a shame that it won't go to the PS3 though, because just like 360 owners missing out on something like Uncharted, PS3 owners are missing out on some Mass Effect.

Oh well, glad I have both.

[Saaking]

I think both ME 2 and SCC will make their way to PS3. As the install base by that time will be a lot bigger, both devs won't be able to ignore the sizable profit they could make.

[Sarcasm]

If ME2 gets announced for the PS3, I will jump in joy. No, not because the 360/PC game lost an "exclusive" but because PS3 gamers will be in for a real treat.

But even with the PS3 price cut and the PS3 growing install base, I still cant foresee ME2 on the PS3 though. MS knows it's one of the best new franchises and they won't let it slip away that easily.

[BreakNeckSpeed]

@ Saaking.

Their microsoft exclusives they will never be on PS3. Do you think MS are just going to hand them out like candy ? Keep dreaming....

[Saaking]

No, of course not. MS is going to do anything to keep it exclusive, but it's not up to them, it's up to EA. Remember NG2 was actually published by MS and still came to PS3 under a different name? That's my point.

[Serg]

I haven't followed ME2 in any way, have they managed to get rid of these horrid elevator sequences? If yes I'll buy it for the PC, the sequences were the reason I just couldn't get into Mass Effect, actually they were so annoying I almost smashed something, but decided to hit the "Quit game" button and sell it instead. The gameplay was great though, but those elevator sequences... a virtual nightmare.

[Waldex]

MS will not be able to stand this devastator blow for the xbox...

it has begun... the pice cut, the slim, the motion device, the emotion engine... bioware... in a few months the box will not have any good exclusive, and they will keep repeating the halo/fable formula also... the multiplats will start to be superior on the PS3...

the box is done... rip the xbox

[Masamori Sumimura]

Mass effect 2
Alan Wake
L4D 2
Half Life 2 : EP 3
Mech Warrior 5
Splinter Cell Conviction
Forza 3
Halo Reach
Halo ODST
Fable 3
NinetyNinenights 2
Risen
New Mistwalker RPG
Magna Carta II

These are just a few ones we know about.

There's big chances of Seeing a New Conker Bad Fur Day a Perfect Dark and Killer Instinc on the xbox360 also.

It's great that PS3 is getting more love but calm down buddy they wont stop making games for xbox out of nowhere.

[Saaking]

Yes and some of those will probably make their way to PS3. Once the PS3 install base grows, developers won't be able to ignore it and the days of 3rd party exclusives will cease. All along Sony's been preparing by growing their first party while MS tried to buy their way in. I think we all know which route was the most efficient.

[Masamori Sumimura]

yeah I know.

I want to see more games on PS3 also mainly from the Japanese Camp like RPGs and new anime style fighting games.

it's just the way he said it is like they will stop making games for xbox.

[El Botto]

can be played on the PS3 or PC.

You fail.

[micro_invader]

So everyone's happy now, right? We can all go out for some cupcakes and tea, yeah?

[siliticx]

Since their profit-base is 150% higher on PS3, more casual football players are gonna buy a ps3 and get that Madden 10 copy ^^

[jmare]

I'm just waiting for Bobby Douchebag to claim credit for the price drop. You know he will.

[mrv321]

Sony should ban Activision from releasing Guitar Hero games on PS3... seeing as they cost like 1/3 the price of the PS3 per game.

[Faztkiller]

Call of Duty MW 2 Prestige edition is half the price of the PS3 thats crazy

[Saaking]

More PS3s sold mean less 3rd party exclusives for MS (basically all the exclusives except Halo) and more exclusives for PS3. Soon, the 360 will be a thing of the past.

[Waldex]

All that is happening now is like a punch with delay effect that will cause a hart stroke to the xbox in a few months, a hart stroke that will cause the death of that lousy inferior system and its fanboys MWA HA HA HA HA

[Nihilism]

i'm glad the executives have reason to be happy once more, i imagine a life of hookers, million dollar bonuses and major company stock holding would grow tiresome, keep on keeping on you rich bstrds

[Jdoki]

With one simple move Sony have turned the tide with developers.

Although the price cut should be totally unrelated to this, I reckon we'll be hearing a lot less complaining about how hard the PS3 is to develop for.

It seems to me that many developers have had a beef with Sony purely because the PS3 hasn't immediately sold like the PS2 (which we have to remember had a fairly slow start too). Sony have never been first to market.

I certainly don't anticiapte Sony selling 140million+ PS3's as it has done with the PS2 - but I think the only way for Sony's sales figures is now up.

[TechWiz]

I agree with everything you said except for the sale numbers. I think Sony will sell just as much over their 10 year span. I not saying every PS3 bought will be for gaming, I believe a lot of people will buy it for the Blu-Ray player.

bubbles for you. I wish we had more mature people like you on this website.

[Godmars290]

I'm waiting for Activision to take credit for it. Claim that if it wasn't for them the slim would be $400.

[aftrdark21]

what that idiot from Activision has to say now....

[Grimhammer00]

Hey guys, I missed the debacle concerning Activision...I know they raised the price of MW2 but the normal version too? On consoles as well as PC? Also, that Kotick b^tch said in an interview with somebody (sorry I don't recall the source)...that they raised the price because they figured we'd pay for it!!! WTF!!!

Am I missing anything? Or miss informed?

[TechWiz]

Activision's Kotick: I'd Raise Game Prices Even More
http://www.n4g.com/industry...

[Grimhammer00]

Yeah thanks TechWiz......what a DOUCHE!!!! I'll buy it used thx.

Though here's some viable alternatives while you wait for a used copy or simply wanna man up and say NO to MW2 bullsh^t!

-Uncharted 2
-ODST
-Wolfenstein (meh...but still a 7/10 FPS if reviews are to be believed)
-Borderlands (can stress how amazing this game looks to be!)

Those are just the FPS/TPS's that come to mind.

[TechWiz]

I'm, planing on buying Operation Flashpoint: Dragon Rising, by Codemasters. I'll buy a used copy MW2 later on.

[Robert Kotick]

Why EA and Ubisoft are thanking Sony is beyond me.

It was OBVIOUSLY my threat to cut support for the PlayStation 3 that pushed Sony to drop the price.

[Ravage27]

good one, bubbles~

[Grimhammer00]

I'm curious to see what MS does next. I own both consoles...and while I like both...I LOVE my PS3. But MS has a nasty habit of doing WHATEVER it takes to "Win".

What do you guys think? Can you see MS dropping the new standard sku - which I believe is the Elite only now it's priced as a premium version. But they removed the HD cables....douches!

Anyhow...what if MS decided to slightly raise their share of software sales, while promising publishers/Developers a much larger increase in overall software sales....all MS would need to do is sell the new sku at $189.99........this would be an unheard of price point!

MS have deep pockets and if the game division got the green-light to use those funds...

Good time to be a gamer - if we all had jobs to afford all these +AAA games! lol

[Swan]

bobby, time to reduce your crap plastic accessories

[Guitardr85]

I do think it's kinda funny for reasons as follows...

$599 PS3...The Ps3 is too hard to work with/complicated to program for and its just not worth the time!

$299 PS3...The PS3 is a great piece of hardware!!!

Interesting me thinks!

[JJFNIGHTS80]

Who cares about Activision when they and EA says CUT THE PS3 or we will stop making games PS3 hardware.