Ubisoft's CEO Yves Guillemot and EA Games president Frank Gibeau have both praised Sony for cutting the price of the PlayStation 3, making the home console an attractive prospect for the mass market consumer.
"It's exceptional news, actually. I think the machine is a great machine, with the Blu-ray," commented Guillemot, speaking to GamesIndustry.biz. "I'm happy that they were able to move to that [price point], particularly in the UK."
"I think it's awesome," enthused Gibeau. "It's an old line, but it still rings true for us: 'We make the ammunition for the hardware wars'. So the lowest priced hardware possible is a good thing for us. We want to see as big and broad a base as possible, and the Sony hardware is a good piece of equipment."