Sony Computer Entertainment had a big day at the 2009 GamesCom in Cologne, Germany, yesterday. Holding a late press conference, the Japanese company did more than just unveil its long-rumored 120GB PS3 Slim; Sony also pulled the trigger on sought-after $100 price cuts to its current 80GB and 160GB PlayStation 3 SKUs. Sony also offered details on its plans for the PSP Go, due to launch October 1, and unveiled its "snackable" 100 MB PSP Mini store.
To get some perspective on how these announcements will affect Sony's strategy going forward, GameSpot spoke with Shuhei Yoshida, president of the game maker's Worldwide Studios division. Notably, Yoshida took over the role as head of SCE WWS in May 2008, following Phil Harrison's abrupt departure to (and short-lived tenure at) Atari parent Infogrames.
As part of GameSpot's chat with Yoshida--who speaks fluent English--the executive offered insight as to why Sony chose to introduce the PS3 Slim and cut the device's price at the same time. Yoshida also discussed the impact that the price cut will have on the mass-market consumer, especially in light of the PS3's upcoming camera-based motion-sensing capabilities, as well as who, exactly, the PSP Minis should appeal to when they come out.