GDC Europe: Playdom's Meretzky On Making Social Games More Viral

Steve Meretzky, VP of social game developer Playdom, spoke at GDC Europe this Tuesday on the key elements required in creating a successful social game. The talk focused on how to achieve virality and cash flow in a rapidly emerging market.

Meretzky, a veteran of the adventure game scene and senior figurehead of the casual games market, noted how there had been an "incredible leap forward in the scope and ease of playing games online" with friends.

Where before on services like Xbox Live it had taken him 1-2 years to build a friends list of 20 people, he now had a group of 400 friends to interact with only shortly after joining Facebook.

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