Madden Sales a 'Mixed Bag' So Far - Lazard

Having launched on August 14, EA Sports' Madden NFL 10 has been on the market for several days now, but according to Lazard Capital Markets analyst Colin Sebastian, sales appear to be slightly slower than EA would like. He called the situation a "mixed bag" for now.

"Checks suggest Madden is trending slightly below plan out of the gates," he said. "Our weekend and recent channel checks indicate sales of Madden NFL are trending flat to slightly up at specialty retail, but somewhat lower than expected in other channels. We believe the data suggests the game initially is trending slightly below the company's plan; however, we also note that upcoming PS3 pricing promotions, co-marketing on EA Sports titles, Xbox 360 price cuts, and the busier back to school period could provide a later lift for the title."

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