After facing months of mounting price pressure, Sony at last knocked $100 off the price of its hardware platform with the unveiling of the new PlayStation 3 Slim. As the company strives to regain ground in the console war -- alongside an uncertain outlook for the industry's holiday season -- what ramifications will the move have on the hardware market?
EEDAR's Jesse Divnich says Sony is "finally" positioned much more competitively in the hardware space. "In terms of value, the PlayStation 3 is a superior hardware product in comparison to the Xbox 360," he points out.
But Divnich says that with so many other factors at play besides equipment comparisons, there won't be a sudden miracle shift in Sony's favor. "Nevertheless, the PlayStation 3 price cut will act as a positive catalyst that will close the sales gap between the PlayStation 3 and Xbox 360," he predicts.