GDC Europe: Do You Need A Publisher For Your iPhone Game?

In a panel on iPhone game publishing at GDC Europe in Cologne, panelists discussed the success of the App Store and whether you genuinely need a publisher for your iPhone game.

The panel was made up of a mix of developers and publishers, including Joe Wee of iPhone publisher Chillingo (iDracula, Zen Bound), Michael Schade of mobile phone developer Fishlabs, Sergei Gourski of Fieldrunners developer Subatomic Studios, and Alan Yu of Rolando publisher Ngmoco.

Starting out, Gourski discussed how Fieldrunners -- now also coming to the PSP Go -- ended up being a hit in the iPhone App store. He suggested that, although the game's quality alone was one of the reasons it rose to the top: "One of the hurdles we had to overcome early on was that we knew how to make a game... [but] we needed help marketing and writing press releases."

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