This years Gamescon conference in Germany certainly created buzz regarding Sony's plans for the Playstation 3 console. Leading up to the event were months of rumors regarding price cuts, new console models, highly anticipated game releases, new bundles, new features, etc. Speculation reached a fevered pitch as orders for new PS3 parts escalated, orders for the 80GB PS3 were halted and Sony announced an extra long panel at this years Gamescon event. While a few new features such as support for Marvel Digital comics and a revamped Playstation store were welcome, consumers and industry experts were watching for word of a PS3 price cut. Thankfully, fans and potential customers were rewarded for their patience as Sony delivered the goods today. Here's a look at what we can expect and the potential impact on the PS3's rivals.