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GDC Europe: Zynga Talks The Rise Of Social Games

In a GDC Europe talk at Cologne on Tuesday, Zynga's Hugh De Loayza discussed the rise of social network games, outlining how one of the leading Facebook and MySpace game providers grew and flourished, and the growing competition in the space.

The exec explained that the San Francisco-headquartered Zynga now has 15-20 million active daily users, which compares favorably to existing websites like EA's Pogo.com, which gets a similar amount of visitors -- but every month, not every day.

De Loayza, who is a casual gaming veteran who worked at companies like Oberon Media and the aforementioned Pogo, explained to the audience that it's the "viral loop" in social gaming that really differentiates it.

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