Pay what you want for CM 2010

Eidos have revealed a shocking marketing plan for Championship Manager 2010.

Active from today and until september 10th, you can buy the game and download it digitally at practically no price at all - or, a penny, to be more exact.

How's that? Read on for shopping details and an insight to the logic of this daring plan, explained by General Manager from Eidos. Roy Meredith.

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