TheGameReviews: "It's said that no press is bad press, something that Activision CEO Bobby Kotick would probably agree with. As the outspoken head of the world's most profitable third-party video game publisher, Kotick has built up a brand with an amazing roster of titles and some of the most talented designers in the industry. Yet, despite all of this, all is not well in the eyes of many. Amidst growing concern over expensive peripherals, rehashed sequels and extravagant packaging, some of the company's most ardent followers have now turned a corner. A boycott has been called pertaining to Modern Warfare 2's pricing in the UK, and worries over Guitar Hero 5's impending launch have resulted in drastic measures to entice potential buyers. At the center of this all has been Kotick, with an unending string of controversial statements and an apparent disdain for the consumer's happiness. Public opinion has swayed against the mighty giant, comparable to the way EA was looked upon several years back. Is Activision really the corporate monster that some of their actions have seemingly made them out to be? Is Kotick the real-life manifestation of Flintheart Glomgold? In short, is Activision evil?"