More Pressure On Game Makers To Cut Console Prices

Pressure is growing on makers of video-game consoles to reduce their prices before the upcoming holiday season, with sales still struggling across the industry.

Analysts are widely expecting some movement on that front this week, as the industry converges for a large conference in Europe. Sony Corp. (SNE) is holding a press conference on Tuesday, at which many expect the Japanese electronics giant to cut the price of its PlayStation 3, which remains the most expensive of the next-generation gaming consoles with a base price of $400.

Microsoft Corp. (MSFT) has scheduled a press briefing for the following day, though it is unclear if the software giant is contemplating a price reduction for its Xbox 360, which already sits below $200 for its basic unit.

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