HMV and Game Group have come under the analysts' spotlight thanks to reports Sony may be about to announce a price cut in the cost of its PS3 console.
Matthew McEachran at Singer Capital Markets cites speculation that an announcement could be made at the Gamescom industry event in Cologne tomorrow.
He comments in a research note:
"A price cut is widely expected and should not come as a shock as Sony looks to position itself ahead of the important final fourth quarter trading period. At an average price of c. £299 a price cut could tempt more cash strapped consumers into buying the console."
"A price cut is likely to stimulate demand for the console and the respective games which should be seen as good news for retailers such as GAME and HMV."