Sony defends PSP ad following accusations of racism

Speaking to GamesIndustry.biz, Sony Computer Entertainment has defended itself against accusations of racism over a controversial advert for the new 'Ceramic white' PSP.

The advert, which has appeared on billboards in the Netherlands, shows a white woman gripping a black woman by the jaw and features the slogan: "PlayStation Portable White is coming." Many websites and forum posters have protested that the advert is racist and are campaigning for its removal.

A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling GamesIndustry.biz: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model."

Read Full Story >>
gamesindustry.biz
DC RID3R6497d ago

that's a load of sh*t!!!!!!!!!
u can't excuse the inexcusable.
sony seems to like killing themselves man, it's like everyday they keep shooting themselves in the foot!!

word on the street is that the "birmingham zulus" are not too happy about this news!!!
so any of you sony fans better watch your backs and keep your doors locked!!!

!!!!!!!!!!!!!DONT TOUCH THE RACE THING-OR GET YOUR ASS CLAPPED!!!!!!!!!!!!!

bernie6497d ago

It's what its actually saying thats the problem, this is Sony at its worse!

OutLaw6497d ago

They need to stop making excuses for everything they do and just for once admit their wrong and pull the AD.

BLACKSTYX6497d ago

they should just stop it. DS is woopin their butts all around the world. Just let it go...

Jak4ever6497d ago

WHAT the Helll!, thats it??? you know what "SPOKESMAN"? Racism..focuses on the contrast between the Black Individual and the white Individual just like..."The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model"

YOU GUYS ARE OUT OF TOUCH and it is just wrong!!!.. Come up with a better explanation for this stupid contrast. This just pisses me off.. Respect -10000, You lose Sony, You lose.

Show all comments (19)
130°

70 percent of devs unsure of live-service games sustainability

With so many games fighting for players' attention and interest losing out over time, time sink games are at risk of eventually losing steam.

Read Full Story >>
gamedeveloper.com
thorstein1d 10h ago

It was worrisome to begin with.

It's a niche genre with only a handful of hits that can stand the test of time.

Cacabunga13h ago

I like the sound of that!! I will for sure never support these gaas games.
Sony must be shocked at gamer's reaction, making them cancel a few of these and hopefully go back to the good heavy hitters they had us used to..
now bring on that PSPro reveal and show us some SP 1st party awesomeness.

CrimsonWing691d 9h ago

What’s to be unsure of!? Look at the ratio of success to failure!

DarXyde16h ago

It's pretty ridiculous.

Imagine having a breadth of data at your disposal to see the statistically low success rate of these games, only to be laser focused on the exceptional case studies.

shinoff21831d 8h ago

Yes. Stop all the live service bs.

jznrpg1d 8h ago

Only a few will catch on. You need a perfect storm to be successful in GaaS and a bit of luck on top of that. But a potential cash cow will keep them trying and some will go out of business because of it.

MIDGETonSTILTS171d 7h ago

Helldivers 2 manages just fine…

Keep production costs low… don’t just make custscenes until the mechanics and enemies are perfected first.

Make so much content that you can drip extra content for years, and the game already feels complete without them.

Most importantly: make weapons, enemies, levels, and mechanics that will stand the test of 1000 hours. This might require more devs embracing procedurally generated leveled, which I think separates Helldivers 2 from Destiny’s repetitiveness.