Sony defends PSP ad following accusations of racism

Speaking to GamesIndustry.biz, Sony Computer Entertainment has defended itself against accusations of racism over a controversial advert for the new 'Ceramic white' PSP.

The advert, which has appeared on billboards in the Netherlands, shows a white woman gripping a black woman by the jaw and features the slogan: "PlayStation Portable White is coming." Many websites and forum posters have protested that the advert is racist and are campaigning for its removal.

A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling GamesIndustry.biz: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model."

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gamesindustry.biz
DC RID3R6596d ago

that's a load of sh*t!!!!!!!!!
u can't excuse the inexcusable.
sony seems to like killing themselves man, it's like everyday they keep shooting themselves in the foot!!

word on the street is that the "birmingham zulus" are not too happy about this news!!!
so any of you sony fans better watch your backs and keep your doors locked!!!

!!!!!!!!!!!!!DONT TOUCH THE RACE THING-OR GET YOUR ASS CLAPPED!!!!!!!!!!!!!

bernie6596d ago

It's what its actually saying thats the problem, this is Sony at its worse!

OutLaw6596d ago

They need to stop making excuses for everything they do and just for once admit their wrong and pull the AD.

BLACKSTYX6596d ago

they should just stop it. DS is woopin their butts all around the world. Just let it go...

Jak4ever6596d ago

WHAT the Helll!, thats it??? you know what "SPOKESMAN"? Racism..focuses on the contrast between the Black Individual and the white Individual just like..."The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model"

YOU GUYS ARE OUT OF TOUCH and it is just wrong!!!.. Come up with a better explanation for this stupid contrast. This just pisses me off.. Respect -10000, You lose Sony, You lose.

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90°

World of Warcraft developers form wall-to-wall union at Blizzard Entertainment

The new unit comprises over 500 developers representing the entire World of Warcraft development team.

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gamedeveloper.com
1d 23h ago
XiNatsuDragnel1d 17h ago

Unions in gaming are necessary fr fr

montebristo1d 5h ago

I used to be anti-union, it kills productivity, investment and turns product mediocre. Their games suck anyways though so what was lost? Might as well get their people paid until they are dissolved.

shinoff21831d 5h ago

Unions are necessary regardless of how you feel. You know how fked the working class would be without them. As if we're not already.

montebristo1d 4h ago

No they aren’t, regardless of how you feel. Unions make zero sense for skill based labor. They are for people who press a button every 10 seconds on an assembly line. “working class” is a made up term. I don’t care about corporations or developers, I just want good games lol. Killing your incentives to appease the lowest common denominator doesn’t lead to great games imo

montebristo22h ago(Edited 22h ago)

I wasn’t trying to be offensive if I came off that way. The Union is an old mentality and I can see their usefulness but also the danger. We’re in the age of AI and robots and skill based labor. Unions can be dangerous these days. You could replace your entire workforce in one move. Checkmate. Look to the kiosk replacing workers in the 20 dollar minimum wage era.

Well run businesses don’t need unions. If you need a Union that business won’t survive anyway. Unless it’s propped up by the government with corporate welfare (which is the real issue). If you’re not going to spend some on your workers (Amazon, Google) then your welfare is cut off. No tax breaks. All you put together don’t match their wealth and resources, the union is a traditional memory at this point and counterproductive with this new enemy we face. They need a flying elbow from the top ropes. And by “working class is a made up term” I just mean we’re not a class system and even CEO Bobby Kotick puts in a days work lol. Or did.. It’s just a vague term that doesn’t mean anything no offense lol. People say “middle class” but that can change quick right? Up or down. That’s not a “class system”.

70°
7.0

Review: Jeanne d'Arc - Long Awaited Strategy RPG Remains Divine | Push Square

Khayl Adam: "With the release of the game for PS5 and PS4, which features up-rendered graphics, quality-of-life features like rewind and quick save, and custom video filters, there is now no excuse not to play what has rightfully become something of a cult classic. Level-5's take on the historical Hundred Years War that raged between the kingdoms of England and France in the 15th century is a creative one, and we're glad to report that the wait has been worth it."

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pushsquare.com
80°

The 'Kawaii' Is A Nintendo Wii The Size Of A Keychain

Modders have cooked up something pretty special – a Wii console which is small enough to fit on your keys. A wee Wii.

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timeextension.com