Brian Farrell: "Our stated strategy is to launch one to two titles targeted at the core gamer each year, each with the potential to become a long term franchise. In early January, we plan to release our new action game, Darksiders. Darksiders generated tremendous interest at E3 this year and was nominated for best action game by leading game publications IGN and Game Spy.
Our strategy for fighting games is to continue to dominate the fighting category by innovating and building on our flagship UFC and WWE brands. We plan to release games based on these franchises annually and upgrade features and technology for each franchise each year.
Racing is one of the biggest categories in gaming. We are the leader in off road racing with our MX brand which is approaching eight million units shipped to date. We believe this year's game, MX versus ATV Reflex, will appeal to a broader audience than ever before."