TeamXbox: NHL 2K10 Developer Interview

TeamXbox writes: "Gone are the days of multiple developers, all with official sports licensing, vying for your hard-earned dollar. The new trend in sports gaming revolves around multi-year league- and player-exclusivity rights. Those without said exclusive contracts? Well, that's where a developer has to get creative-the Blitz franchise being a good example.

Luckily for 2K Sports, both the NHL and NBA like competition. You'll find games for both sports, brought to you by Electronic Arts and 2K; and if the battle is anything like in year's past, gamers will draw a very deep line in the sand when it comes to brand loyalty."

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