Booyah Society Hits The App Store, Now You Can Level Up In Life writes:

"A couple of months ago we were notified that Booyah, a start-up company founded by three former Blizzard Entertainment veterans, was given $4.5 million in Series A financing from Kleiner Perkins Caufield & Byers (KPCB) iFund. This $100 million iFund was set up in March 2008 by KPCB to be invested in companies with "market-changing ideas" for the iPhone and iPod touch. The thing is, no one really knew what market-changing idea Booyah had come up with to deserve the $4.5 million in funding, because even the initial press release was intentionally vague. Well, today everyone was let in on this little secret."

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