The video game industry in the U.S. and on a global scale has seen tremendous growth in the last several years. Not only have new players joined our ranks thanks in part to Nintendo and the Wii, but older gamers who have been playing since childhood continue to purchase and play games.
The Entertainment Merchants Association (EMA) has released its 2009 Annual Report on the Home Entertainment Industry and found that "consumer turnover in the video game market is exceedingly low. Older gamers continue to be engaged by video games, rather than dropping out and being replaced by a new generation. Once a consumer decides to play video games, they continue to play for life – adding to the growing number of gamers worldwide."