With more than 50 million units sold around the globe, the Wii has an installed base significantly larger than any other platform this generation. It's pretty hard to ignore that market, and most companies have been scrambling to figure out just how to get a piece of the Wii action. Not Epic Games, though.
In speaking with IndustryGamers recently, they asked Epic VP Mark Rein if his company would make an effort to modify its popular Unreal Engine technology to fit the Wii or even handhelds at some point. Rein just doesn't believe the market is there on Wii, and he doesn't want to waste Epic's resources in custom designing an engine for the platform.
"If you stretch something too thin, it becomes very thin. How do you support that? We don't make games for that platform because we don't see a market for the kinds of games we make – let's be honest," he said.