As Nintendo's hardware, first-party software and royalties decline across the board, analyst Michael Pachter says the company may consider a holiday price cut for Wii to help meet its sales targets.
The company's hardware sales are tracking "well below" last year's, says Pachter, with Wii unit sales down as much as 50 percent year-over-year. Although DS sales are up by about the same amount, Nintendo's expected to finish the year about 10-15 percent behind last in terms of hardware revenues.
It's not just hardware. The company's first-party software sales are also down 30 percent, and royalty dollars are "roughly flat." The company still plans on selling 26 million Wii units and 30 million DS units in its fiscal 2010 (the company closes the first quarter of its fiscal '10 on July 30).