Zune Video on Xbox Live Could Finish Blu-Ray

E3 2009 had tons of surprises, but one that appears to have been truly over looked, has to be the so called 1080p HD technology Xbox Live has introduced through their new Zune video store. Folks at E3 witnessed Microsoft instantly fast forward a streamed 1080p movie right at start up. But how could this be possible? How can a streamed 1080p movie have instant access to every point of the movie? Doesn't it need to buffer that huge file? After seeing this at E3, we here at TQcast have been really eager to learned more about this 1080p instant streaming. Could this be Blu-Ray's true competitor? Or perhaps the beginning of the end for Blu-Ray? Let's face it, why can't Microsoft sell this same technology to other content distributors, such as Netflix. Or better yet, collaborate with them to create the biggest HD streaming option for consumers, while having the biggest movie library.

TQcast recently interviewed Michael Wolf, Senior Marketing Manager at Microsoft, about the upcoming Zune Video on Xbox Live.

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BulletToothtony4312d ago (Edited 4312d ago )

on a big 1080p screen TV with a TRUE HD 7.1 Surround sound..

In their heads they think that a bluray or download looks and sounds the same.. the main problem is that they're probably still on sdtv, When you have spent so much money to have a crisp image and sound you know nothing replaces bluray..

People with this little iq lever shouldn't be allowed on the internet..

Stop it with the ps3/bluray is gonna fail already.. they're NOT going anywhere, no matter how much you hate them..

qface644312d ago (Edited 4312d ago )

i honestly have to say that the headline alone is a very silly and stupid thing to say


Chupa-Chupa4312d ago

I agree with you on the best looking media part, but look at the big picture. Unless Blu-Ray drops prices, and continues to supply a Digital copy on each Blu-Ray, the streaming is undeniably the most convenient. As long as they have incredibly prices, this will succeed. Look at TQcast, we support the PS3 to the fullest, and love Blu-Rays, but when we see something that has tons of potential, we don't choose sides G.

IdleLeeSiuLung4312d ago

It's pretty clear that streaming isn't going to beat blu-ray in quality, but if history has a say the most advanced format seems to loose quite frequently.

Personally, I prefer to own the media, but it seems the youngsters (ahhh that makes me sound sooo old) these days love digital content.

LiL T4312d ago (Edited 4312d ago )

Digital download movies have 7.1 uncompressed sound, comentaries that I can turn on and off at any time, extras I can watch halfway through the movies and continue wher I left off, picture in picture, bookmarks/chapter saves, multi language, ability to put a bookmarks/chapter saves where ever I want and i'm sure I am missing some features, than I highly doubt it will take over Blu-ray.

edit: @ HQLocated111
You need a good tv/lcd/plasma to have it look that good and yes the ps3's Blu-ray is one of the best on the market. Some of the cheaper one do not have internet connection, wich ads more features like movie related themes, mini games and trailers for other movies.

InFAMOUS14312d ago

PERSONALLY I think it is still to early for people to make a huge leap into streaming HD content. First of all, people have invested 1000's of dollars into their home theater experience, which includes BD players and titles. Secondly, ISPs are way behind on allocating bandwidth 2 it's customers. I for one have the best connection my provider offers. 10mb/s D/L with 6mb/s upload, HOWEVER I'm capped on the amount of bandwidth I'm allowed to download. I get 60GB a month, now granted thats quite a huge amount, however If I wanted to take in a movie a day, that would put me over the limit. That does not include online gaming, itunes, or any activity I use. In addition to that, my ISP throttles my connection during heavy traffic times, so during the hours of 6-10pm my connection is like 3mb/s download.

I guess all I am saying is that for a good number of people it will work, but for the majority of people it won't.. Also the PS3 plays blu ray... NOT the 360.. is MS planning on offering this service to the PS3?!?! (I THINK NOT) So MS will grab its little niche in the market all the while MOVIE STUDIOS continue to spend millions into blu ray technology.. Its the way it is. How does this article explain the end of BD technology???? I SMELL IGNORANCE

HQLocated1114312d ago

I remember seeing Pirates of the carribean 3 on Blu ray last year at Circuit City. It looked like a live play or something, idk how to explain it. But yea how do you get the movie to look like that and is the PS3's blu ray good enough to make it look like that?

Blaze9294312d ago

dumb articles like this give the wrong impression of what Microsoft is trying to do. obviously they aren't going to offer a blu-ray add-on for the Xbox 360, this is just an alternative to get those 1080p movies from Xbox LIVE. They aren't trying to "finish blu-ray", how dumb does that sound.

phosphor1124312d ago

That have low level DSL, or no internet at all. The fact is, there are more people with HDTVs than high speed internet. This article is fail, not to mention that there STILL needs to be a storage medium.

IcarusOne4312d ago

@ HQLocated111: many LCD's now feature 120hz playback, which basically means their refresh rate is super high, and depending on the setup of your player or media, this can make the image move in a hyper-real way. It's great for video games, but for movies, it often destroys the feeling of 24fps that gives movies their distinct look and feel. We have a 1080p Aquos hooked up to a PS3 which has a 24p mode. For some reason, when 24p mode is on, the playback looks fake, like video. So we turn that mode off to preserve the filmic look.

ON TOPIC: I love bluray and am skeptical of streaming content's ability to match quality. I watch movies downloaded from XBL and the PSN and they look fine - maybe not reference but certainly enjoyable and beautiful in HD. And the concern over how few households really have access to fast-enough internet connections is certainly valid. But I think a lot of this comes down to cost. Most of my friends rarely watch commentaries or special features. Most of us are in it for the actual movie. If streaming 1080p content (which by itself is a remarkable achievement, and regardless of this article frames it, should still be applauded) is priced appropriately, that's what will decide for most people which format wins.

If you're tired of spending close to $30 on a bluray and can watch the same movie streamed from XBL for 14 cents per day or $10 per download or something, that's an idea I would jump at. And as a techno-/video-/audio-phile myself, I see a lot of upsides to this.

The best format, especially in this climate, isn't just the quality. Convenience, saturation, and price have to factor in as well. As someone else said, victory doesn't always go to the best quality. It goes to the best solution.

badz1494312d ago (Edited 4312d ago )

most people are talking about 1080p and assume that it's the only thing that makes BD so great! 1080p is just one of the advantages of BD but what makes the pictures look so lively is the bitrate at which those data are 'streamed' off the discs! that's almost 54MBps and considering that this 1080p streaming requires only at least 8MBps, in terms of picture and sound quality, BD is leaps and bounds better! and then, depending on the internet connection, this service will strip 1080p to a much lower resolution to maintain the continuity of playback which will never happen using BD! the easiest comparison is if you are gaming on PC! you can put the resolution to 1920x1080 with other options set to low or medium to maintain playability! try comparing that to the same resolution with all set to max on a more powerful rig! the differences are there and there are significant!

plus, not to mention that there will be no PIP, no BD-live, no resuming from last watched scene and no extras, I don't think movie enthusiast will choose this service over the more superior BD! I won't be talking about internet caps because this service will require a lot less amount of data compared to those on BD but for casual movie watcher, yes, this maybe an alternative! but for enthusiasts, BD will be the medium of choice until there is anything that better it!

C_SoL4312d ago (Edited 4312d ago )

Watching planet earth on a real HDTV (not no vizio) with blu-ray is a true hd experience no doubt.

Also, regular movies like spiderman or ironman truely dont show the quality of blu-ray. I recommend watching a documentary where the framerate is higher to really show the quality of blu-ray.

Pistolero4312d ago

I am an Xbox fan and there is no way I am giving up Bluray....for what?...downloads or streaming? Screw that.

cliffbo4312d ago (Edited 4312d ago )

microsoft cannot fool anyone with this B**l.
you need to be able to recieve 54Mbits a second to achieve FULL 1080p and the tech does`nt exist YET!.

FamilyGuy4312d ago

What you saw was actually Tv related before the blu-ray player even comes into the picture, to answer your question, Yes, the PS3 IS capable of that but what you need in-order for it to look like that is a 120hz (or more) HDTV.

This article explains nothing as to how this will beat let alone kill blu-ray. I'm heavy into downloading, sometimes well over 60Gbs a month, and my speed the speed i pay for is 7mbps (i usually get about 1.2 mbps download). So even my speed isn't adequate for the full service.

Most people comfortable with digital content are pirates and we have tons of other means as to how to get those movies before we'd spend money on a service like this.

Mindboggle4312d ago

Youve all missed out on one big thing here. There are only 30 million xbox 360's out there. That is no where near enough to beat the blu ray install base. Which is probably 50 million plus and rising. Also who owns Zunes ! FFS noone buys a zune over an iPod. Especially in Europe and the rest of the world outside US.

likedamaster4312d ago (Edited 4312d ago )

Bluray is sooo overrated. Sure it has its benefits, blah blah, especially disc space. Outside of that, its convenience that wins.

Title is a little silly though, but then again, this is n4g.

jrsenkbe4312d ago

Unless digital media can provide me with something I can hold for spending my money and the government increases internet bandwidth than there will just be a happy medium.

SuperM4312d ago (Edited 4312d ago )

There is no magic in streaming HD video over the internet. The only reason this technology works is because it will compress the video to the exact size of your connection. When your connection goes down a little bit, the image will be more compressed and when it increase the quality will go up.

Even if you had the best connection imaginable you would stil get a compressed image and sound quality because the service is capped at about 5mbits. Blu ray is way beyond that in quality. But most people dont even have nearly that good connection, they will be stuck with a fairly low quality compressed image and bad sound quality.

The really bad thing about it is some people will be fooled to think that this is what HD content looks like, and it will add to the discussion that the difference between DVD and Bluray is not that big. But the truth is the difference is huge, but the ONLY way to see the real difference is to buy a real bluray disc. And preferably play it on the more or less best bluray player on the market, the PS3.

@ 1.16

Have you ever seen a bluray movie on a 1080p HD TV with 7.1 uncompressed surround sound? No? 5.1 surround even? No? Then shut up. Movies like the dark knight should not be seen on anything else then a bluray disc. You get so much more out of the experience. Calling it overrated is such a pointless and retarded thing to say, how can you overrate pretty much perfect picture quality? You dont get that anywhere else

Boody-Bandit4312d ago (Edited 4312d ago )

To me the pros and cons don't add up at all when comparing BluRay to DD. BluRay is far superior to what DD offers now or will in the near future. Let's not forget that more people own hi def displays then have high bandwidth broadband.

My short list of pros and cons tell me BluRay is here to stay
Full 1080p visuals
True 7.1 DD and DTS audio
Hardware calibrations for audio and video
Physical media:
Options, features and adjustments you can make from the menu. Being able to resell or loan it out to family or friends, watch on any display in the house that has a BluRay player hooked up to it.

Price (but it's only a matter of time before this drops)

DD pros:
price (? <- because I'm not sure what the pricing is since I prefer True audio and 1080p visuals)

Not even close to True 1080p visuals
Not even close to True DD & DTS 7.1 audio
ISP Bandwidths. The world wont have ISP's that can handle true 1080p audio and video for years! ISP's in my area are already threatening bandwidth caps for DD.
Not owning the product: can't resell it, loan it out to family or friends or watch on any display in the house unless you unhook and move the storage to another display.

DD will never take over BluRay. Never. There will be a new visual and audio capacity before the world has ISP's strong enough to support even BluRay size audio and visuals. By then a new resolution in audio and visuals will have probably been created.

The fastest service I know about in my state is FIOS and even that doesn't come close to the speed needed to download what BluRay offers. Sorry but downloading music might be popular but they are blip in size compared to downloading Hi Def movies.

These articles are just desperate and pathetic. BluRay is here to stay and it will always be the market leader in this generation of hi def movies.

JokesOnYou4312d ago (Edited 4312d ago )

I can't help but laugh at "audiophiles" who really think this is a huge selling point for bluray.

Do you know how few people really have a setup to take advantage of that? Do you know how few avg consumers could tell which is which when they hear both and have to pick? I consider myself to have a really nice setup but I don't lose any sleep over 7.1 vs 5.1.

When will people learn that movie industry is based on the masses....most consumers still aren't convinced there is a huge difference in HD quality over DVD, and they've been to Best Buy and seen movies playing on the best setups in electronic stores, so how the hell do you think 9 out of 10 of the avg customer will see any discernable difference in this HD quality which is 1080p and looks great vs bluray? lol, the convenience of this will continue to grow its popularity quickly.


xTruthx4312d ago

When i though people couldnt get any dummer, i was proven wrong

Vo_Cal4312d ago

This site was so refreshing when it first started up. Now everyone comes onto a thread to defend Sony at every turn. I wish you fanboys would STFU and GTFO. This place was better before you arrived and has depreciated in value since you came. GO AWAYYYYYYYYYYYYYYYYYYYYY!!!!!! !!

Christopher4312d ago

Sad as it is, and iTunes will still outsell Zune in the end. Why? Because it's a combination of the services, software, and hardware, and Zune/Microsoft only has the software.

JeffGUNZ4312d ago

Blue-Ray is not going to be the NEXT DVD. 5 years earlier than it came out, yes, it would have. Streaming HD and 1080 quality with digital downloading is the direction it's going. Take a look at blockbuster, there profit is decreasing due to cable providers digital download and now with live streaming. Why would you take the time to drive to blockbuster, try and rent a movie that might not be in, when you could pay the same price and stream it in HD quality at the comfort of your couch and not have to worry if it will be "in" or not. For movies, digital downloading and streaming are the wave and if you don't see that than you need to open your eyes. In the case of movies, disks are going to be obsolete in a few years time. The technology is advancing and blue-ray is going to fall behind. It will still be around, of course, but it's not going to be as popular as everyone thinks it will.

Boody-Bandit4312d ago (Edited 4312d ago )

You do realize that TRUE DD & DTS supports 5.1 too?
It's not a matter of numbers of speaker but the discrete sound running to those speakers that is the magic of TRUE sound.

Trust me if you had the receiver to support this sound you would not so easily dismiss it. It's a huge difference, and although my setup cost a small fortune, you don't have to spend a ton of money to purchase a decent set up that supports this sound.

I have seen receivers as recently as this past week in retail locations that cost -$300. That is not a lot of money for a receiver.

IdleLeeSiuLung4312d ago (Edited 4312d ago )

You, I always thought that disc based system will be around for ever and that consumers what physical goods. Then just about a month ago I spoke to my brother, whom is about 10 years younger than me and he actually preferred his games in digital download format.

He cited:

a) no need to swap discs EVER
b) can't loose my discs
c) no discs, means no scratched or damaged discs
d) license is held with Sony and there might be some benefits (like Steam or Blizzard)

That is when it dawned upon me that I'm getting old and that youngsters these day grew up with DD and isn't attached to media. Blu-ray do have many benefits (and hence why I prefer it over DD if the price is good). However, convenience is the driving factor to switch. DVD had great quality, but the main reason why I switched was because rewinding a tape was a pain and tapes get worn out. The added benefit was the picture quality.

Furthermore, there is no reason why a purchased movie can't be stored on the hard drive (granted a Terabyte+ drive is recommended). Just 10 years ago, mp3 was relatively under-used (as in just catching on) and now it is frankly the de-facto standard. There are superior formats then and now, but mp3 remains. That is because the superior sound quality didn't outweigh the convenience factor.

I recon most people can see to some extent the increase in picture quality, but it is kind of like a PC (dual-core vs. quad-core). Once you hit a certain point, the difference isn't that remarkable anymore.

JokesOnYou4312d ago (Edited 4312d ago )

No, that was me reponding to the 1st poster who is actually the one downplaying this instant 1080p streaming tech just because he himself wants 7.1 audio. Note that I said its not a feature that the "masses" will really make a buying decision based on. I have friends who work in Fry's, I talk to Best Buy near my house regularly, I love picking their brains about electronics...HDTV adoption is up, bluray is up & down, DVD of course is still king, but its very rare that a customer knows or requests 7.1 audio setups, even when given information on the better sound quality most just want a quality hdtv and audio setup that's reasonably priced...7.1 one is a plus but the avg joe isn't shoping with that feature in mind, if it comes with the setup he chose that fits in his budget great, if it doesn't most don't care...the difference between the two is mostly important to "audiophiles". I'm not downplaying 7.1 at all I'm just stating that this tech will still be popular because if its delivers good picture quality and works well the convenience factor will easily dwarf the lack of 7.1 audio for the overwhelming majority of consumers.

Also I'm sure if bothered to look there is a 2007 study I read from arstechnica that avg US internet speed was 1.9 at that time...I'm guessing it would be even better by now.


cherrypie4312d ago

And you have *NO IDEA* what you sound like.

1080p is 1080p. Zune video on Xbox LIVE will stream -- instant on -- 1080p video.

Yes 5.1 vs. 7.1 audio -- but, I frankly dont give a flying frack about the difference in fidelity at that level. Unless you've got $5-7k worth of speakers, properly arranged in a good room, with a high-quality stereo, you will *NOT* be able to tell the audio difference.

Christopher4312d ago (Edited 4312d ago )

Actually, it's CAPABLE of streaming 1080p. The issue? The lofty requirements for the average user, let alone usual gamer, in regards to download capabilities.

The average download rate in the U.S. is 300 kb/s, which is enough to download 25GB in a day.

Guess what, a true 1080 movie is going to be at least 8 GB in size, and that's not 1080p, only 1080 resolution with some compression.

Add onto this that the 360 and PS3 typically utilize a wireless connection that has a max download rate that will never be able to provide a download speed good enough for 1080 resolutions.


Now, someone brought up their 10-year younger brother talking the benefits of digital products. Let me expound on some negatives.

1. Portability. Can you play it everywhere? What does it take in a household to network it so that you can watch it from every TV and computer? How much of an investment is this in the common household? Now, what do you do when your friend wants to borrow one of your movies or you want to take it and watch it at a friend or relatives?

2. Licensing is not a replacement for ownership. Zune is a licensing structure for streaming 1080p with the option to purchase movies, meaning that at any time you could lose access to any movie you once had if you follow the licensing structure.

3. You can't lose a disc, but your HDD can get corrupted/destroyed/whatever. But, when you lose the HDD, you lose all of your media, not just one movie. Sure, you backup, but the likelihood of losing your data is about equal considering there being no news about a high rate of disc destruction. People who don't take care of their discs won't likely take care of their HDDs.

4. The infrastructure costs for supporting a digital system is ongoing and will likely increase over time whereas the infrastructure costs for hard media are finite (BD player and TV). Sure, most people would pay for an internet connection, but it then becomes a requirement at all times and at a higher rate that will cost more over time.

5. Assurance of quality. A BD movie will always provide the same quality at all times if you have the hardware to maximize the potential and has a massive amount of extras available that is growing every few months. Streaming technology is not an assurance of quality but an assurance of access if you have a connection.

pppppeach4312d ago

Most poeple just want the watch the movie in HD with sound. only 5% of the hardcore people cares about the bits and hz and crap.

IdleLeeSiuLung4312d ago (Edited 4312d ago )

I agree with you for the most part as I'm a proponent of physical disc. However, many of your points can be applied in both cases, digital download and disc based.

1. Agreed, but in the same token you will have to buy a blu-ray player for each TV in the house as well.

"meaning that at any time you could lose access to any movie you once had if you follow the licensing structure. "

2. How do you loose license to something you already own in digital form? For all intensive purposes you already downloaded it. The only scenario I have seen this is when the company goes under or cease to exist and you can no longer re-download it. I do agree that digital content is tied to DRM.

"You can't lose a disc, but your HDD can get corrupted/destroyed/whatever.& amp; amp; quot;

3. Sure you can loose a disc! If anyone breaks into your house and steal the disc. What about your disc getting damaged? Basically storing the movie on the HD or the disc gives you no better protection against one or the other except with a digital download you can potentially re-download the movie and if you hard drive is broken all your movies are likely gone in one swoop.

"Sure, most people would pay for an internet connection, but it then becomes a requirement at all times and at a higher rate that will cost more over time."

4. If you already downloaded your media, there is no reason why you can't play it offline. Do you have to have an internet connection to play some of the XBL games? I recognized that this used to be an issue if you no longer own the console you initially purchased the game on, but this is now a non-issue. Now of course the issue is, do you have a large enough hard drive.

"A BD movie will always provide the same quality at all times if you have the hardware to maximize the potential"

5. Agreed, but if you already downloaded the movie and no longer stream it this is a non-issue.

I'm not for digital downloads, and personally is against it. Primarily because of three things (and a few minor things I won't mention here):

a) DRM. I hate DRM and it severely restricts how I can use my content and I'm at the mercy of the company that provided the content digitally.

b) I like to have a physical format that I can collect and share.

c) There is a re-sell (albeit most of the time very small) value to the physical media

There are plenty of advantages and disadvantages to both, but the above 3 will kill digital downloads for me. As a rental, sure, but not a purchase.

My point is that after a lengthy discussion, my brother didn't seem fazed by any of this and still preferred the digital download. It might just be him, but I'm also gone softer for digital downloads. I'm guessing that more and more people is getting used to this idea after all, music is practically shifted its trend to digital downloads so why wouldn't movies.

I hope not, but that appears to be the trend.

specialguest4312d ago

First of all, I am a Blu-Ray supporter and continue to buy Blu-Ray movies, but I would like to make one contrasting point. Blu-Ray does offer the best image quality as well as sound, but I believe the average consumer may not be aware of this and often prefers convience and easy accessiblity.

Take for instants, the CD. CD quality music sounds much better than downloaded MP3s, yet most people don't care for that minimal difference and prefer downloading(or stealing) their songs. Let's not forget the price difference too.

There are tons of movies I wanna watch, but not necessarily own, and a service like this would be a nice option. I don't believe this is real competition for Blu-ray yet, but it surely is a step in the right direction.

Arthur_4312d ago (Edited 4312d ago )

1. Well, all my friends and family have 360s. So I can recover my account at their house, or bring a memory unit with me. Memory unit is pretty small, so yes, I would say the portability is there. OR like I said, you could just recover your account---and have it loaded up faster than the time it takes to make a bag of popcorn.

2. You have a point here. But you could always DL the movie to your computer and stream it over to your xbox OR go out and buy the disc, if you want it that bad. In between the marketplace, Netflix, and streaming from your pc---you should always have a way to get the content you want. But I can see your point.

3. You can lose a disc. You can also crack/scratch a disc. You can also have a disc stolen from you. Sure, a HDD can become corrupted, but you can always redownload what you have purchased, free of charge. I have redownloaded Arcade games, and TV shows, and DLC-packs before, at no cost to me, so corruption is not an issue.

4. Digital systems may have some increased cost over time. But this is price one pays for having the latest technology. A year ago, stand alone bluray players were at an ungodly price, and the cheapest route was a PS3. And now...there is a 98$ bluray player at walmart. Technology is getting cheaper, faster so those cost may increase but they wont be unbearable unless your a [email protected] And bluray is great, but its stuck at a maximum of 1080p. There are higher resolutions out there, and when they become widely available to the public, people can start DL and streaming them in those formats, without having to buy new equipment. Digital media allows for advancement in quality as it becomes available.

5. Well, i see your point. Its there, as long as I have access to it. Well, I pay my bills on time, and I have one hell of a connection speed---so it will be there when i need it. But sure, sometimes sh*t happens, and a thunderstorm will knock out my power----but how would a bluray player help me there? I thought they required a power source. And people can have solid high quality connections, if they are willing to pay for them. If the current tech of this Gen is too expensive for the average schmo, then maybe he should get a better job(or borrow the money from his parents lol).

But yeah, DRM = Gaytown.

MmaFanQc4311d ago

as always, gj at messing with the perception of the ignorant peoples who dont know sht about HD.

streaming equal or better than blu-ray?.......LMAO double facepalm!

MTEC84311d ago

physical media is not going anywhere anytime soon!

JokesOnYou4311d ago (Edited 4311d ago )

"The average download rate in the U.S. is 300 kb/s, which is enough to download 25GB in a day." -cgoodno

May 29, 2007
"Data provided by the Communication Workers of America shows that the "average" speed of broadband in the US is a paltry 1.9Mbit."

"However, the CWA's data conflicts with that of the ITIF report. ITIF claims that the average broadband speed in the US is 4.8Mbps—still lower than Canada, many western European countries, Japan, and Korea—but more than twice as fast as CWA's numbers."

-So even in early 2007 these two sources who reported their findings to the House Subcommittee on Telecommunications and the Internet had the *AVG broadband speed measure at least at 1.9Mb.

June 17, 2009
"Home broadband adoption stood at 63% of adult Americans as of April 2009, up from 55% in May 2008."

"The greatest growth in broadband adoption in the past year has taken place among population subgroups which have below average usage rates. Among them:
Senior citizens: 19% in May 2008 to 30% in April 2009.
Low-income Americans: Overall below $30,000..34% growth 2008 to 2009.
High-school graduates: 40% in 2008 to 52% in 2009
Older baby boomers: ages 50-64...50% in 2008 to 61% in 2009.
Rural Americans: 38% in 2008 to 46% in 2009.

"Only 7% of Americans are dial-up internet users at home"
"Non-internet users, 21% of adults"

July 9, 2009
"At present, average global connection speed to the Internet totals 1.7 Mbps"

"In the U.S., the average connection speed is now 4.2 Mbps, a 15 percent increase over the figure Akamai reported for the first quarter of 2008"

-So if you haven't noticed online broadband adoption and the average internet broadband speeds are growing very fast...the US is still far behind other developed countries but things are changing fast.

-Does this mean physical media will die?= Hell No.
-Is this a sensational/BS headline?= Yes
-Will this DD 1080p streaming tech be popular with the masses= If it works as advertised and the price is right, its almost garuanteed this will have a significant impact in the market well beyond what the 360's offering.


DevastationEve4311d ago

...Zune Video on Xbox Live Could STILL Finish Blu-Ray :)

You PS3 fanboys are such a difficult species to understand.

*bitrate is what we've been accustomed to meaning quality. higher bitrate, higher quality. bitrate is also a common measurement for many things, like network bandwidth and connection speed. the point is that bitrate has been the essential form of quantification of quality for quite some time.

*there are other technologies that exist that can be measured in other ways than digital. an original analog ntsc broadcast signal for instance wasn't measured in bits, since there were no "binary digits" being processed. instead it was measured in hertz (UHF and VHF).

*video and audio codecs play a large role in how digital media works. some codecs just produce better results than others. some need a lot of space in the end if they are categorized as "lossless". some codecs can produce astonishing quality even at lower bitrates. however the general consensus is that higher bitrate = higher quality.

*dvd used the mpeg2 codec standard, while bluray uses h.264 vc-1. a rip of either can be made to fit a 700MB CD or a 4.5GB DVD, respectively. of course the loss in quality will be very noticeable. but again that's up to the codec being used.

*streaming a 1080p movie instantly over such a tight network would seem to defy common knowledge: it's just not possible as we know it right now. of course the key here is right now, maybe Microsoft has developed something new altogether that can can work out better than we think.

*bluray won't die because of streaming movies, but VOD has made INSANE progress in the last couple of years. Verizon FiOS/Hulu/Netflix have all proven that the demand is there. even on your cellphones, the point is that people want their entertainment on demand. of course not all cities have FiOS yet but make no mistake...the internet is getting faster and smarter.

TheReaper424311d ago

My old computer can stream downloaded 1080P movies also, but is it the same as a blu ray's quality when viewing? Hell no it isn't. The blu ray disc has higher quality visuals vs a digital download. Hate to break it to you, but that's the truth. Funny how when I watch S.W.A.T. through DD it shows signs of ghosting and some pixelation, yet when I watch S.W.A.T on the Blu Ray disc, it's flawless.

Christopher4311d ago

A few comments to those who have replied to me above.

#1 - I mistyped a "can't" instead of a "can" in regards to losing discs. Reading beyond might make this clearer, considering my point was that people who are reckless enough to break/lose discs are more than likely to break/lose HDD data.

#2 - The reports that comment on average households using broadband haveing 1+ mb/s connections is based on the maximum potential as reported by the broadband provider, not by the ACTUAL CONNECTION SPEEDS. I have a 20 mb/s download package, and that's how it's reported to the government for rating connection speed. But, my actual is closer to 14 mb/s, and this is utilizing a cable company that is not heavily used in my area and therefore doesn't suffer further loss from shared lines.

JokesOnYou4311d ago (Edited 4311d ago )

Here's what it says about the Communication Workers of America(CWA)study:

"The organization conducted its own download/upload speed tests online, which were taken by roughly 67,000 people across the country,"

-If you read the link they actually tested the connection speeds in this study, "download/upload" speeds...which was the whole point of conducting the study to report to the House Subcommittee on Telecommunications and the Internet.

btw this is the study from May 2007...the avg speed has increased since then.


usern4g4295d ago

The fact remains no one cares how much better BR is than DVD. The *CONVENIENCE* of Digital Distribution will trump

Look at DMP like Zune/ipod. They have skyrocketed in sales, services and sales of Digital Music are destroying audio-CD product -- why? Because it is a better format for users.

LaserDisk was *also* a better fidelity than VHS, but it wasnt as convenient -- so it lost the format war of it's day.

Bluray looks good certainly.

But Xbox 360 can stream 1080p instantly, and it looks TERRIFIC. Users on this board have to recognize, that this is the holy-grail of movie/tv distribution that people have dreamed about for so long: being able to play any movie they want instantly in their living room.

*THIS* convenience, this *feature* trumps any fidelity improvement with BR.

It's time to face up to this reality, Sony paid its MPAA partners to dump HD-DVD, but they *cant* stop Digital Distribution.

tldr version;

MP3 > CD Audio.
DD Films > BR.

+ Show (39) more repliesLast reply 4295d ago
MGOelite4312d ago

this is bull, microsoft should have said "instant 1080p steaming IF you have a stable 1.2mb/s which most people do not have" the standard american connection is like 300kb/s which might get you summat like 480p streaming. i had a stable 800kb/s and i used silverlight and i got near 720p but it stopped and buffered every 2 seconds for a split second, not much but still distracting.

its an impressive service but microsoft blaintenly twisted words to make it seem impressive

The Meerkat4312d ago

America is the problem.
Most western countries have much faster BroadBand.
Getting 1200kbs a second is easy in the UK and well bellow average in my area.

Mindboggle4312d ago

What are you talking about. The UK is far behind the US on broadband speeds. My top speed is 450kbs and I live in one of the biggest citys and am on a 8mb package. If your getting 1200kbs i would like to know how.

You Already Know4312d ago

exactly....and the ironic thing about that is the US is where the 360 sells the most...

this plan that they have isn't exactly very sound..

the bandwidth that Blu-ray offers alone will smash this on top of the fact that download storage is only really strong in the music department...I don't see it taking off in a portable medium for another 5-10 years....

likedamaster4312d ago

And here I thought 20mb download(tested) was bad. UK broadband FTL?

The Meerkat4312d ago (Edited 4312d ago )

Glasgow, Scotland. We can get 50MB through Virgin Media. Fibre optic cable.

I can get well over 1200kps through Bit Torrent even more when downloading from reputable sites.


Tito Jackson4312d ago (Edited 4312d ago )

You could stop b*tching about it, and tell your [email protected]$$ parents to upgrade your connection speed.

Yeah.....and this is a "slow" day for me.

EDIT: DRstrange--aw dude, no worries. I was referring my comment to MGO, and how he was b*tching about connection speeds. I dont see how people can live without under 10m anyhow.

doctorstrange4312d ago (Edited 4312d ago )

Most of the UK is renowned for terrible internet, I'm lucky to get 400kbs here in London, so the Zune service would be severely downgraded for me

edit: @Jackson: The problem here is that the entire infastructure is vastly outmoded, BT were going to spend 20Billion fixing it but the economic crisis made them pull out.

The Meerkat4312d ago

I used to have BT.
I thought it was good before I got Virgin.
I would never go back to BT.

and Virgin have no download limits. I download well over 50GB a month.

+ Show (5) more repliesLast reply 4312d ago
Sanzee4312d ago (Edited 4312d ago )

Ok I have seen Blu-Ray and yes it does look fantastic. No doubts there. But I FEEL it isn't as significant as the jump from VHS to DVD was. Can I seriously freaking state my opinion without someone slashing all my bubbles? Come on guys, have some dignity. That's just my opinion. As for this whole zune thing, I too was far too lazy to read the article. The name of the article... it just sounds rediculous. But Digital Downloads are the future. Once again, my opinion, not the truth.

God Bless America

Omegasyde4312d ago (Edited 4312d ago )

Wow, are you serious?

You should really try pairing a HD TV with it that plays 1080p. There is a huge difference. No offense, but your opinion seems invalid with such a statement.

Digital distribution is nice when its in small packages.

Digital distribution of movies will become more mainstream onces TV start having hard drives standard. I highly doubt hi def streaming will truly take off till then. Pay per view, however has been around for quite a while.

MEsoJD4312d ago

When you start noticing peoples flaws.

Yes I love it!!!^_^

badz1494312d ago

or haven't seen the real deal! upscaled DVD movies look good but to even try to compare it to BD is a joke! I don't have a 1080p native tv myself (bravia 37" S series) so, 1080p doesn't look that amazing but considering most games are rendered at 720p, I think, I'm not missing much! but I did watch transformers on DVD upscaled and I thought it looks great - until I saw at a store playing BD version of transformers on a 42" 1080p plasma TV! I was totally blown away by the crisp image and how real it looks and suddenly the DVD version doesn't look that good anymore! for the mean time, 1080p streaming is just 1080p but with a much lower bitrate. getting bluray quality pictures is a dream! and sorry to bust your dream

Pistolero4312d ago

They are right... there is a huge difference between DVd and Bluray. Anybody that says otherwise either has poor eyesight or hasn't really seen it.

lagoonalight4312d ago

In fact the resolution difference is greater from dvd to bluray than vhs to dvd. No one would splash your bubbles if you knew what you were talking about. 35mm film has even greater resolution, tho slightly with moving pictures, than bluray. VHS to DVD was not THAT great of a jump all things considered. You still had all the artifacting, digital noise, and terrible detail of dvd. Nothing but Bluray gives you film like it was supposed to be seen. Although watch out for warner their encodes are usually ****!

+ Show (2) more repliesLast reply 4312d ago
Aclay4312d ago (Edited 4312d ago )

Zune Video on Xbox Live isn't finishing anything and this service will pretty much be relevant to Xbox consumers. Sony themselves already have HDTV's that have built in Netflix Movie Streaming capabilities, so it's not like this is anything new and Blu-ray definantly isn't going anywhere for a long time... I don't know why so many people just can't except the fact that Blu-ray is here to stay.

After reading the article it seems like the movie quality/experience itself for this service is based upon internet connection speed, but with Blu-ray you don't have to worry about how fast your internet connection is and you automatically know that you'll get Full 1080p with optimum sound quality.

And honestly, I really don't think that Sony would have integrated Movie streaming into their own HDTV's if they thought that it would threaten Blu-ray in a major way.

Redempteur4312d ago

this article is so much crap ...
i can feel all the ms fanboys covering in fear since blu-ray has won the war with hd-dvd.

wake me up when i'll be able to watch a downloaded movie with the same specs of the ones on blu-ray. that's right blu -ray is just than a 25gb disc it's all the things WITH the HD movie .

KionicWarlord2224312d ago


But i will be using it this fall though.

leila014312d ago (Edited 4312d ago )

And she/he won't be using it this fall?

KionicWarlord2224312d ago (Edited 4312d ago )

damn i just lost a bubble for my comment.

oh lielia.... your not going to ?

leila014312d ago

I probably will, but it saddens me that we don't get to keep the movies.