E3 2009 had tons of surprises, but one that appears to have been truly over looked, has to be the so called 1080p HD technology Xbox Live has introduced through their new Zune video store. Folks at E3 witnessed Microsoft instantly fast forward a streamed 1080p movie right at start up. But how could this be possible? How can a streamed 1080p movie have instant access to every point of the movie? Doesn't it need to buffer that huge file? After seeing this at E3, we here at TQcast have been really eager to learned more about this 1080p instant streaming. Could this be Blu-Ray's true competitor? Or perhaps the beginning of the end for Blu-Ray? Let's face it, why can't Microsoft sell this same technology to other content distributors, such as Netflix. Or better yet, collaborate with them to create the biggest HD streaming option for consumers, while having the biggest movie library.
TQcast recently interviewed Michael Wolf, Senior Marketing Manager at Microsoft, about the upcoming Zune Video on Xbox Live.