TheSixthAxis writes: "There have been no end of rumours flying about recently, some backed up with some pretty solid evidence and some based on pure conjecture, but three and a half years into this generation I think it's safe to say that the game has somewhat changed. What was seen as a likely console lifecycle has been brushed off by both Microsft and Sony. Nintendo's Wii threw everyone off the mark when announced, and later even more so by its success, opening up the floodgates to a market that has since seemed unreachable. Add this together with the current economic climate and you start to get a picture of where the key aims for the PS3 should lie. With the core gamers now settled in, the casual mass market and the console's cost are going to be the key focus of Sony's strategy for the future and as the rumours suggest, this is exactly where they are headed. So, with that out the way, lets have a look at what offerings we can expect from Sony's epic three hour showing at Gamescom".