Fudzilla: The new Phenom II processor family brought AMD back on track. While it can't compete clock by clock with Intel, the CPUs are cheap and supporting dual memory interfaces suitable for the cheaper DDR2 and the more enthusiast DDR3 market. The only problem AMD faces is quite high power consumption, not unlike the Core i7 family which is of course faster.
Many users are not that concerned about power-consumption, but during the current economic crises power has gotten more expensive. If someone fails, in this case the companies could not sell all the power due to decreased production, someone has to pay for it. Yes, that's us, the normal citizen.