Overclock3D writes: "Anyone else bored of seeing NVidia reference cooling? I know I am. Over the past year we have seen very little innovation from graphics card manufacturers who have seemed content to stick with the tried and tested reference coolers. Not that that's a bad thing of course as the stock cooler on the GTX285 is very good, it's just there is little, bar the price, to separate one product from another. So then, it's great to see that MSI (Micro Star International) have Incorporated a new cooler design to compliment their latest NVidiaGTX285 graphics card."