Tech.blorge : "Microsoft has been on a rampage with its Internet Explorer 8 browser lately. The company has been pushing the latest browser with a slew of advertisement campaigns and contests to foster interest in IE8. The reason as to why Microsoft has been so aggressive probably stems from the fact that IE usage has been on the decline.
Many news sites have noticed Microsoft's sudden change in IE marketing tactics. PC World even goes into details on why Microsoft is continuing to beat a dead browser. Microsoft has clearly been investing in marketing as there is a noticeable uptake in ads for the browser."