EA: 'No Xmas price rises from us'

Publishing giant EA insists it will not follow Activision's lead in raising the SRP of its biggest titles this Q4. A company spokesperson told MCV:

"There has been no change in our trade pricing policy and there will be no change in RRP."

Meanwhile, one UK boss of a top global publisher spoke anonymously to MCV – and defended Activision's position:

"Retail moans to MCV, because they want a massive game like Modern Warfare for next to nothing.

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