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Industry 'needs to get around' horse armor strategies

Develop '09: The pricing of game services need to be more realistic, says Schulze and Webb's Tom Armitage.

"Right now, when you mention downloadable content, someone will mention a horse armor joke, and we need to get around that," says Tom Armitage, a writer for creative design consultancy group Schulze and Webb.

Armitage, speaking to a packed-out room at the Develop conference in Brighton, was referring to the notorious horse armor add-on for Bethesda's Oblivion; something which many consider a trivial addition set at the relatively steep price of 200 MS points.

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