World’s largest video game demo

A lot of weird and wonderful things have been done to promote a new game, but projecting the game onto the side of building so that it can be seen from five miles away has to be one of the most impressive.

Rebellion and Reef Entertainment together with the Chief Marketing Office (CMO) in Rotterdam, Netherlands, projected the game onto the Nedlloyd building in the City. The Nedlloyd is the largest in Rotterdam at over 20 floors high and overlooks the main waterway in the centre of the City.