CG.Biz Interview: Matmi's Jeff Coghlan

On July 14th the Develop Conference opens its doors, and for the first time the event includes a special emphasis on casual gaming.

The Evolve series of events will focus on how to develop games for new platforms including mobile, iPhone and XBLA, new technologies such as Facebook and YouTube, and new markets like social and casual gaming.

One of the sessions on Evolve's packed schedule is titled 'Infectious: How viral games capture an audience of millions'. Jeff Coghlan, founder and creative director of Matmi, is to host the presentation, which is to share the company's vast experience of the browser-based viral and casual game market.

For their third interview with Evolve speakers in the build up to the conference, sat down with Coghlan to discuss Matmi's innovative approach to game design, and look into the way the company has reinvented the way games can be used to marklet other products.

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