Itsmy: half of social gamers buy virtual items

Study by German mobile social network says 48 per cent of members occasionally pay for stuff.

Itsmy, run by Gofresh, asked 1,500 users in Europe and North America about their mobile social gaming habits, and found 12 per cent are regular spenders while 40 per cent never pay.

The study would indicate the validity of the prevailing model for social gaming, which is to give it away free and monetise with micro-billing later.

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