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New online strategy for Ubisoft

Publisher readies community and incentive service to connect consumers and support all upcoming titles.

Ubisoft says the launch of its new UPlay service represents a significant shift in the way the publisher brings its content to consumers.

Announced at E3, UPlay is a new in-game service that will appear across several of Ubisoft's key future titles, providing content and community aspects to gamers online.

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