What do you do when you've spent nearly a third of your life writing about games for a single company, only to see that company decline and be sold off as a faint echo of what it once was? If you're Dan "Shoe" Hsu, the answer is simple -- take a short break, then finally go into business for yourself.
An 11-year veteran of Ziff Davis Media, Hsu rose to be editor-in-chief of the magazine Electronic Gaming Monthly and editorial director for 1UP.com before leaving in April of 2008, just months before the magazine was shuttered and 1UP was sold to UGO. Since then he's dabbled in freelancing for G4, launched a gaming video series with his girlfriend, and started a personal blog called Sore Thumbs with former EGMer Crispin Boyer. Then, just before E3, Hsu revealed his long-planned mystery project, Bitmob, a game site that relies on a mix of professional content from Hsu and some fellow Ziff Davis alums and community content written by Bitmob readers.