Zynga, Playdom Clash Over Facebook/MySpace Game Advertising

Leading social game company Zynga has sued fellow firm Playdom, alleging misleading Facebook ads for Playdom's Mobsters that mention Zynga's Mafia Wars are confusing consumers and affecting the firm's revenue.

According to a lawsuit first reported by and made available by, Zynga is objecting to a Facebook ad from Playdom which asks "Like Mafia Wars?" and then directs users to Mobsters, Playdom's own stat-heavy social management game.

Zynga is not claiming uniqueness over the game concept, but nonetheless claims that this ad is "designed to confuse and deceive the gaming public," and that the company is losing traffic and profits as a result, as well as "damage to its goodwill and reputation."

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