Gamasutra Interview: Introversion & The Tricks of the Trade

Lewis Denby: ""How much am I allowed to swear?" asks Mark Morris. Introversion's MD has just been asked about the differences between retail and digital distribution from the perspective of an independent development company. He's silent for a few seconds, before leaning into the mic and explaining what he calls "the motherfucker scale."

"Digital distributors are lower down," he says, "but retail stores are very much at the top."

We're at Videogame Nation, a summer-long celebration of the video game industry, set among the reams of more established art forms at Manchester's Urbis gallery. Mark, along with Creative Director Chris Delay, is fielding questions from a room full of press, aspiring developers and curious members of the public."

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