Ubi urges PS3 price drop in 2007

Ubisoft sees a bright future for the next gen over in the US, with the company predicting that next-gen systems will fly off the shelves over the next couple of years and its market forecast for 2008 saying that nearly 40 million consoles will be shifted in the US during that year.

However, speaking to financial site Bloomberg, company president Yves Guillemot predicted that, while demand for the PS3 in the US this year will be exceptionally high due to gamers' expectations, Sony should rapidly drop its PS3 price in 2007 if it intends to win the fight against Microsoft.

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no one like the cost, it is looking to be the archilles heel of the PS3. cost-reduction isn't going to be advanced enough for a drop in 2007- sony are still losing significant money on each PS3 they sell for $600!

people were alarmed at the 360's $400, $600 just seems too much for a mass-market gaming device.

TitanXX6295d ago

600 dollars is not suitable, maybe at lauch because of all the hardcore gamers Sony has they can get atleast 6 million easy by the middle of 2007, then when their is no more shortages then you could have a problem with that 600 dollar price tag. THey better drop it if they even want to stand a chance i mean not to say they will fail with the 600 price it is just that 2007 is a important year in war, the BIG games are coming out that year and that is probably were the winner will be decided or the leader. It all depends. If sony is smart like they used to be they will drop the price around 100 or 200. I say 499 is not that bad, 399 is flat-out going to kill their competition sales. They need to drop it in 2007 to get me.

Marriot VP6295d ago

this is great advice but the price drop would only screw Sony's hardware loss even more than 400 per console. Yah right, the only way they could even break even is if blu-ray wins. Which is still very foggy and could change directions like the wind.

PS360PCROCKS6295d ago

So true so true...their wont be a price drop before 2008

TMoney6294d ago

If we see a price drop as early as 2007, you can bet Sony is acting out of a growing desperation to compete. Early adopters will easily grab the initial launch units, but we all know that the average consumer will respond to the $600+ price tag, and the lack of any really compelling technology to justify the cost, by walking away. Sure you can argue that the Blue Ray drive and HDMI support is enough reason to justify the price. But I'm talking about the AVERAGE consumer, who does not own a 60" HD set supporting 1080p. Can all the Sony fanboys get their collective heads out of their a$$'s and admit that the majority of American and European consumers do not (and will not) have the necessary hardware to take advantage of two of big selling points for the PS3?


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Unity Announces Revised Pricing Policy Following Massive Backlash From Developers

Today Unity revealed a rather radical change to the new pricing policy announced a while ago, following the massive backlash from many of its developers and the wider gaming industry.

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Vengeance11382d ago

Too little, too late, you're dead. Trust is gone and not coming back.

MWH1d 15h ago

It's ugly, but I think they deserve a second chance only because they, at least, admitted they took a wrong turn, and they want to straighten things up. unlike for example, Nvidia.

Remember, competition is good for the consumers. we don't want them to go out of business, but to do things fairly.

bunt-custardly1d 12h ago (Edited 1d 12h ago )

It's only a matter of time until something else disagreeable becomes policy. The stage has been set. Stone has been cast. Can't rewind time like you can in their game engine.

savedsynner1d 12h ago

Not sure why the downvotes...probably people who have 0 dev experience(or socialists lol). Competition is essentially for quality products.

KwietStorm_BLM1d 11h ago

Get out of here being logical and level headed on the internet. You can only spread hatred and be obstinate with zero exceptions. Obviously nobody being overly dramatic and critical has ever made a mistake. Otherwise they wouldn't be so quick to place permanent judgement on anyone....

mike32UK1d 10h ago

Absolutely not, they've been proven to be chancers. The only reason they are doing a 180 is because they know the alternative is to keep getting shit for being greedy ultimately leading to their failure as a company

anast1d 8h ago

Corporations need to be treated harshly if you want them to change, of course.

notachance1d 8h ago


Game development is very costly and takes very long time, only a fool decides on the core engine purely because “muh healthy competition” and risk the chance of Unity making another shitty decision down the line and ruining years of work.

babadivad1d 2h ago

They have lost all trust and there's no coming back.

JackBNimble1d ago

Would you give someone a second chance if they walked up to you and kicked you in the nuts?

Why does unity deserve a second chance? They only walked this back because of the backlash, give them a chance and they will only try it again.

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savedsynner1d 12h ago

Eh, they are a HUGE game dev engine. Def not dead but massive PR blunder.

ABizzel11d 11h ago (Edited 1d 11h ago )

It’s definitely not too little too late. Companies have been making crazy decisions this entire generation and people have moved right past it.

PS5 Price Hike, XBL Gold doubling in price, Series Price Hike, Games going for $70, etc…. It’s in the news and media for a month or two, then the vast majority of people and gamers don’t care anymore as they move on to the next news topic. Meanwhile, those who games using the Engine are the ones who have to actually do the communicating and work to make sure the solution is fair and balanced for all parties and so they can continue their work. If there is no resolve for all parties after this then there’s no coming back.

What they did do is give Unreal Engine 5 an unneeded advantage over them which was the most ignorant thing they could have done.

Rebel_Scum18h ago

I think you underestimate how long and badly a lot of users on here hold a grudge. They’ve got the sharpest axes.

I agree with your not too little too late sentiment. Everyone makes a bad decision at some point. Let’s see if they can rectify and improve in a way that benefits them, consumers and developers before we start frothing at the mouth.

neomahi1d 6h ago

Sounds familiar doesn't it? Like when Don Mattrick invited everyone to Redmond to unveil a certain console. Phil Spencers been and most definitely his right hand man Executive Fanboy Aaron Greenberg (Head of Marketing - Why would you put a guy like this as your head of marketing, honestly) have been caught in the same thing. Phil Spencer's just as bad and as much of a two-faced about faced liar as Don Mattrick, they just put his under bite more. He's obviously not as stressed because he's packed on a ton of weight sitting as his desk with his feet kicked up playing his Switch and shoving his mouth full cause he's fat now too

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shinoff21832d ago

Pretty much. Any devs future games should not start on unity. They've shown their cards like ms with the original Xbox one reveal.

XiNatsuDragnel2d ago (Edited 2d ago )

Too late you guys just loss so hard imo.

Kaii2d ago

You shot your credibility, and wtfudge are you using 7,700 employees 4?


staticall1d 17h ago

First, they've removed Terms of Service from github, just 'cuz, so no more transparency (is there a new version? What changed? Read ToS every week with a lawyer to be safe), the trust is broken.
Then, they also started requiring 3 day online check ups. And they also increased the price of the subscriptions, 'cause why not?!
After that, they introduce those ridiculous runtime fees. And after developers started to revolt, what they do? They didn't back down, instead they tried to move some numbers around to make it "easier to understand and accept". And keep in mind, if you install a game, that's +1 install. But if you uninstall and reinstall right away, that's another +1 install. This can be exploited and probably will be. And it's applied to your every developed game, not just newely created ones.

Say "thanks" to your new EA exec and it's "great" ideas (yes, "it's"; don't this it has a soul or anything human anymore), this company can't and shouldn't be trusted anymore, by anyone. They became too greedy and will now try to slowly screw you over. This is not some one small misstep, this is a calculated plan. They deserve what they're getting.

And this is happening when Unreal Engine will start taking money from you after you've earned $1.000.000 in a year (and if they change ToS and you disagree with it, you can continue using your current version without any extra strings attached). And you also have free Godot, O3DE and others.

anast1d 9h ago

Godot is a good option for those that don't have monster PCs.

jznrpg1d 3h ago

They sound just like MS