Opinion: The Personality Problem

With crowds of newly minted iPhone games jostling for consumer attention, Game Developer EIC Brandon Sheffield looks at the iPhone App Store and sees it as a microcosm of the industry at large.

Brandon Sheffield: "A friend of mine recently released a game for iPhone by the name of Trixel. It's a fine puzzle game, somewhat similar to Lights Out, in which you flip mismatched colored tiles to match an existing tile image. People who play it definitely seem to like it.

But visually, this game has almost no personality. Certainly, the tiles are large and colorful, there are power-ups and collectibles, and the audio was carefully attended to. But if you look at a screenshot and a description, you would likely not be compelled."

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