In-game Advertising to Hit $1.94 Billion

Essentially this is because the video games market is currently booming and advertisers are keen to exploit the possibilities presented by such a vast amount of players. A widening of the traditional video game playing demographic, including an increase in male and especially female adult players (who hold the majority of decision making buying power in the US), the prominence of online gaming, and technological innovations allowing far more flexibility with regard to how, where and when adverts are embedded into games are increasingly enticing marketers to the medium.

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